Social media, organisation-community relationships and co-creation: A case of nonprofit organizations

Namisango, F; Kang, K

Social media, organisation-community relationships and co-creation: A case of nonprofit organizations

Namisango, F

Kang, K

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Publication Type:: Conference Proceeding
Citation:: Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018, 2018
Issue Date:: 2018-01-01

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Field	Value	Language
dc.contributor.author	Namisango, F https://orcid.org/0000-0003-2959-6488	en_US
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802	en_US
dc.date.issued	2018-01-01	en_US
dc.identifier.citation	Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018, 2018	en_US
dc.identifier.isbn	9780996683166	en_US
dc.identifier.uri	http://hdl.handle.net/10453/129964
dc.description.abstract	© 2018 Association for Information Systems. All rights reserved. Despite the strategic role of social media for nonprofit organizations (NPOs), these organisations continue to struggle for enduring and productive organization-community interactions on social media. This paper operationalizes organization-community interactions into two aspects - i.e.organization-community relationships (OCR) and co-creation the associated outcome. This paper suggests that NPOs' interaction with the community on social media enable the organization and the community to jointly assess, develop and deliver social services and value through the process co-creation. Hypothetically, the paper suggests that social media affordances for NPOs, its symbolic expressions to NPOs and the organization's privacy concerns on social media influence OCR and multiple forms of co-creation that occur in a social media environment. Particularly, the type and structure of OCR are significant underlying factors that explain the relationship between social media use in a NPO and the associated forms of co-creation.	en_US
dc.relation.ispartof	Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018	en_US
dc.title	Social media, organisation-community relationships and co-creation: A case of nonprofit organizations	en_US
dc.type	Conference Proceeding
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	1503 Business and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US

Abstract:

© 2018 Association for Information Systems. All rights reserved. Despite the strategic role of social media for nonprofit organizations (NPOs), these organisations continue to struggle for enduring and productive organization-community interactions on social media. This paper operationalizes organization-community interactions into two aspects - i.e.organization-community relationships (OCR) and co-creation the associated outcome. This paper suggests that NPOs' interaction with the community on social media enable the organization and the community to jointly assess, develop and deliver social services and value through the process co-creation. Hypothetically, the paper suggests that social media affordances for NPOs, its symbolic expressions to NPOs and the organization's privacy concerns on social media influence OCR and multiple forms of co-creation that occur in a social media environment. Particularly, the type and structure of OCR are significant underlying factors that explain the relationship between social media use in a NPO and the associated forms of co-creation.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/129964