Stackelberg game-theoretic approach in joint pricing and assortment optimizing for small-scale online retailers: Seller-buyer supply chain case

Saberi, Z; Hussain, O; Saberi, M; Chang, E

Stackelberg game-theoretic approach in joint pricing and assortment optimizing for small-scale online retailers: Seller-buyer supply chain case

Saberi, Z Hussain, O Saberi, M

Chang, E

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Publication Type:: Conference Proceeding
Citation:: Proceedings - International Conference on Advanced Information Networking and Applications, AINA, 2018, 2018-May pp. 834 - 838
Issue Date:: 2018-08-09

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Field	Value	Language
dc.contributor.author	Saberi, Z	en_US
dc.contributor.author	Hussain, O	en_US
dc.contributor.author	Saberi, M https://orcid.org/0000-0002-5168-2078	en_US
dc.contributor.author	Chang, E	en_US
dc.date.issued	2018-08-09	en_US
dc.identifier.citation	Proceedings - International Conference on Advanced Information Networking and Applications, AINA, 2018, 2018-May pp. 834 - 838	en_US
dc.identifier.isbn	9781538621943	en_US
dc.identifier.issn	1550-445X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/133595
dc.description.abstract	© 2018 IEEE. Assortment planning is one of the fundamental and complex decisions for online retailers. The complexity of this problem is increasing while considering demand and supply uncertainties in assortment planning (AP). However, this leads to more efficient results in today's uncertain markets. In this paper, the supplier and E-tailer interactions are modeled by the non-cooperative game theory model. As small-scale online retailers opposed to bricks and mortar usually have lower power in front of suppliers, we propose a Stackelberg or leader-follower game model. First, the supplier as a leader announces its decisions regarding selling price to the E-tailer. Consequently, the E-tailer reacts by determining the purchase quantity, selling price to the customers and assortment size. Various scenarios are presented and analyzed to show the effectiveness of the Stackelberg game model in simulating the interactions between small-scale online retailers and a powerful supplier.	en_US
dc.relation.ispartof	Proceedings - International Conference on Advanced Information Networking and Applications, AINA	en_US
dc.relation.isbasedon	10.1109/AINA.2018.00123	en_US
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Stackelberg game-theoretic approach in joint pricing and assortment optimizing for small-scale online retailers: Seller-buyer supply chain case	en_US
dc.type	Conference Proceeding
utslib.citation.volume	2018-May	en_US
utslib.for	0102 Applied Mathematics	en_US
utslib.for	1504 Commercial Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Information, Systems and Modelling
utslib.copyright.status	closed_access	*
pubs.publication-status	Published	en_US
pubs.volume	2018-May	en_US

Abstract:

© 2018 IEEE. Assortment planning is one of the fundamental and complex decisions for online retailers. The complexity of this problem is increasing while considering demand and supply uncertainties in assortment planning (AP). However, this leads to more efficient results in today's uncertain markets. In this paper, the supplier and E-tailer interactions are modeled by the non-cooperative game theory model. As small-scale online retailers opposed to bricks and mortar usually have lower power in front of suppliers, we propose a Stackelberg or leader-follower game model. First, the supplier as a leader announces its decisions regarding selling price to the E-tailer. Consequently, the E-tailer reacts by determining the purchase quantity, selling price to the customers and assortment size. Various scenarios are presented and analyzed to show the effectiveness of the Stackelberg game model in simulating the interactions between small-scale online retailers and a powerful supplier.

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http://hdl.handle.net/10453/133595