Rethinking technology acceptance: Towards a theory of technology utilization

Publication Type:
Conference Proceeding
Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018, 2018
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© 2018 Association for Information Systems. All rights reserved. The current paper aims at introducing a new approach in technology acceptance called "Technology Utilization". There is a body of research in failure of technology acceptance theories to support the empirical studies. The present research suggests technology utilization; that is last phase of acceptance where the main focus is on how the technology is being used. The paper reviews the literature on technology acceptance and illustrates the need for a new approach that highlights the use of technology as opposed to its uptake. The article demonstrates technology utilization concepts through an open source software project. The paper extends the literature for theoretical supports of technology acceptance by introducing the concept of technology utilization, for further development and investigation. The paper also informs practitioners that adoption of a technology is not only about its uptake but also relates to its use.
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