Treating Ivanka Unfairly: Understanding the Impact of Presidential Tweeting on Publics’ Perceptions and Intentions to Buycott or Boycott Corporations

Publisher:
Emerald
Publication Type:
Journal Article
Citation:
Corporate Communications: An International Journal, 2019, 24 (4), pp. 636 - 652
Issue Date:
2019-10-07
Full metadata record
The purpose of this paper is to explore the impact of presidential tweeting about corporations on publics’ perceptions of and behavioral intentions toward those corporations. Specifically, the authors examined publics’ intentions to boycott or buycott (Friedman, 1996) Nordstrom, four months after President Trump’s tweet denouncing the company’s decision to discontinue his daughter’s clothing line.
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