Treating Ivanka Unfairly: Understanding the Impact of Presidential Tweeting on Publics’ Perceptions and Intentions to Buycott or Boycott Corporations
- Publication Type:
- Journal Article
- Corporate Communications: An International Journal, 2019, 24 (4), pp. 636 - 652
- Issue Date:
The purpose of this paper is to explore the impact of presidential tweeting about corporations on publics’ perceptions of and behavioral intentions toward those corporations. Specifically, the authors examined publics’ intentions to boycott or buycott (Friedman, 1996) Nordstrom, four months after President Trump’s tweet denouncing the company’s decision to discontinue his daughter’s clothing line.
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