Social media data analytics to improve supply chain management in food industries
- Publication Type:
- Journal Article
- Citation:
- Transportation Research Part E: Logistics and Transportation Review, 2018, 114 pp. 398 - 415
- Issue Date:
- 2018-06-01
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© 2017 Elsevier Ltd This paper proposes a big-data analytics-based approach that considers social media (Twitter) data for the identification of supply chain management issues in food industries. In particular, the proposed approach includes text analysis using a support vector machine (SVM) and hierarchical clustering with multiscale bootstrap resampling. The result of this approach included a cluster of words which could inform supply-chain (SC) decision makers about customer feedback and issues in the flow/quality of food products. A case study in the beef supply chain was analysed using the proposed approach, where three weeks of data from Twitter were used.
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