Beyond the Codex: Book design in the digital age

Publisher:
Cambridge Scholars Publising
Publication Type:
Chapter
Citation:
Publishing and Culture, 2019, pp. 169 - 183
Issue Date:
2019-01-01
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Drawing on Genette’s paratextual theory, recent extensions of that theory, and my insights gleaned from fifteen-years experience as a commercial book designer, this chapter describes how visual and material paratexts – the format, book cover and layout – provide cues for interacting with and interpreting codex books. The chapter addresses what is lost and gained in designing these visual and material paratexts for codex versus e-books. Finally, the chapter argues that understanding the function of visual and material paratexts should inform how we design for all kinds of digital publications; at this ‘incunabula’ stage of digital publishing, we need to reflect on what is, to better design what could be.
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