Spinning A

Australian Teachers of Media
Publication Type:
Journal Article
Screen Education, 2006, 43 (1), pp. 70 - 75
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Analysing the textual strategies on a web page is a very complex task, as there are so many different choices and combinations of choices available to designers. My study MultiMedia (2005) is entirely devoted to the exploration of these choices what they mean within a Western cultural context (with its specific history of meaning-making), and the kinds of theories we can use to explore their derivation and significance. For the purposes of this study, I am limiting the description of textual strategies to key features, which I shall then refer to the case study.
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