Dialogic features of brand South Africa’s website and tourists’ intentions to visit

Hinson, RE; Kosiba, JPB; Boateng, H; Odoom, R; Gyampo, RE

Dialogic features of brand South Africa’s website and tourists’ intentions to visit

Hinson, RE Kosiba, JPB Boateng, H

Odoom, R Gyampo, RE

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Publisher:: Emerald
Publication Type:: Journal Article
Citation:: European Business Review, 2019, 31, (5), pp. 569-584
Issue Date:: 2019-08-02

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Field	Value	Language
dc.contributor.author	Hinson, RE
dc.contributor.author	Kosiba, JPB
dc.contributor.author	Boateng, H https://orcid.org/0000-0002-7949-5557
dc.contributor.author	Odoom, R
dc.contributor.author	Gyampo, RE
dc.date.accessioned	2020-06-04T23:44:49Z
dc.date.available	2020-06-04T23:44:49Z
dc.date.issued	2019-08-02
dc.identifier.citation	European Business Review, 2019, 31, (5), pp. 569-584
dc.identifier.issn	0955-534X
dc.identifier.uri	http://hdl.handle.net/10453/141119
dc.description.abstract	© 2019, Emerald Publishing Limited. Purpose: Despite the recognisable importance of nation brand websites, they have seemingly not been the focus of dialogic communication interrogations of marketing and communications scholars. This paper is one of the initial attempts to address such research lacuna. The paper aims to examine the dialogic potential of the Brand South Africa website and its effect on the country’s image, as well as the impact of this image on consumers’ (tourists) visiting intentions. Design/methodology/approach: Drawing from the dialogic communication and impression management theories, the authors applied partial least squares structural equation modelling (PLS-SEM) to analyse data solicited from 672 participants via an electronic survey. Findings: This paper demonstrates that the dialogic communication principles of the Brand South Africa website have positive influences on the image impression of South Africa. Country image impression was also found to have a significant effect on intentions to visit. Practical implications: This study is of potential benefit to researchers, government agencies and those responsible for nation branding. Originality/value: This study contributes to marketing and tourism literatures, by drawing on theories of dialogic communication principles and impression management, to fill the gap regarding the effect of nation brand websites on country image impression and visiting intention of consumers (tourists).
dc.language	en
dc.publisher	Emerald
dc.relation.ispartof	European Business Review
dc.relation.isbasedon	10.1108/EBR-12-2016-0168
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.subject	1503 Business and Management, 1505 Marketing
dc.subject.classification	Business & Management
dc.title	Dialogic features of brand South Africa’s website and tourists’ intentions to visit
dc.type	Journal Article
utslib.citation.volume	31
utslib.for	1503 Business and Management
utslib.for	1505 Marketing
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/IKM and Digital Studies Program
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
dc.date.updated	2020-06-04T23:44:44Z
pubs.issue	5
pubs.publication-status	Published
pubs.volume	31
utslib.start-page	569
utslib.citation.issue	5

Abstract:

© 2019, Emerald Publishing Limited. Purpose: Despite the recognisable importance of nation brand websites, they have seemingly not been the focus of dialogic communication interrogations of marketing and communications scholars. This paper is one of the initial attempts to address such research lacuna. The paper aims to examine the dialogic potential of the Brand South Africa website and its effect on the country’s image, as well as the impact of this image on consumers’ (tourists) visiting intentions. Design/methodology/approach: Drawing from the dialogic communication and impression management theories, the authors applied partial least squares structural equation modelling (PLS-SEM) to analyse data solicited from 672 participants via an electronic survey. Findings: This paper demonstrates that the dialogic communication principles of the Brand South Africa website have positive influences on the image impression of South Africa. Country image impression was also found to have a significant effect on intentions to visit. Practical implications: This study is of potential benefit to researchers, government agencies and those responsible for nation branding. Originality/value: This study contributes to marketing and tourism literatures, by drawing on theories of dialogic communication principles and impression management, to fill the gap regarding the effect of nation brand websites on country image impression and visiting intention of consumers (tourists).

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http://hdl.handle.net/10453/141119