Mission Impossible: Soft Power, Communication Capacity, and the Globalization of Chinese Media

Sun, W

Mission Impossible: Soft Power, Communication Capacity, and the Globalization of Chinese Media

Sun, W

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Publisher:: USC Annenberg Press
Publication Type:: Journal Article
Citation:: International Journal of Communication, 2010, 4 pp. 19 - 26
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Sun, W https://orcid.org/0000-0002-8687-3739	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	International Journal of Communication, 2010, 4 pp. 19 - 26	en_US
dc.identifier.issn	1932-8036	en_US
dc.identifier.uri	http://hdl.handle.net/10453/14128
dc.description.abstract	Recent media policy statements made by the Chinese Communist Partys leadership invariably stress the importance of strengthening Chinese medias communication capacity, but how communication is understood by the CCP leadership remains somewhat unclear. Engaging a range of perspectives from critical media and communication studies, this article examines a dominant view of communication held by the Chinese leadership and explores a number of ways in which that view shapes the direction of Chinese medias efforts to go global. Through the prism of media events, including the CCTVs coverage of the Sichuan earthquake, news, and current affairs, this article argues that, despite the increased quantity of Chinese media content overseas, the sphere of disagreement between Chinese media and its international counterparts over what kind of stories should be told and how to tell these stories seems insurmountably vast.	en_US
dc.publisher	USC Annenberg Press	en_US
dc.relation.ispartof	International Journal of Communication	en_US
dc.title	Mission Impossible: Soft Power, Communication Capacity, and the Globalization of Chinese Media	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	1902 Film, Television and Digital Media	en_US
utslib.for	1903 Journalism and Professional Writing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.volume	4	en_US

Abstract:

Recent media policy statements made by the Chinese Communist Partys leadership invariably stress the importance of strengthening Chinese medias communication capacity, but how communication is understood by the CCP leadership remains somewhat unclear. Engaging a range of perspectives from critical media and communication studies, this article examines a dominant view of communication held by the Chinese leadership and explores a number of ways in which that view shapes the direction of Chinese medias efforts to go global. Through the prism of media events, including the CCTVs coverage of the Sichuan earthquake, news, and current affairs, this article argues that, despite the increased quantity of Chinese media content overseas, the sphere of disagreement between Chinese media and its international counterparts over what kind of stories should be told and how to tell these stories seems insurmountably vast.

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http://hdl.handle.net/10453/14128