Reframing and Strategic Transformation
- Publisher:
- Design Research Society
- Publication Type:
- Conference Proceeding
- Citation:
- https://drs2020.org/wp-content/uploads/2020/08/DRS2020_Proceedings_Vol_5.pdf, 2020, 5, pp. 1964-1976
- Issue Date:
- 2020-08-11
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As the problems and opportunities facing our organisations are becoming more open, complex, dynamic and networked, professionals are turning towards the designing disciplines to find inspiration for new ways of working. To really embed innovation, the impact of design should move beyond the project level and impact the strategy of the organisation, and possibly its processes and structures. In this paper we will use a case study to investigate what design can do to help create such deep changes. The case study is an early social design project, which allows us to take a longitudinal perspective: ten years on, what has actually happened with the new frames and ideas of the initial project? What has followed? Has this project influenced strategic innovation? Or did it all come to naught? We will discuss the lessons learned in this project to inform our understanding of the real impact of design, and its limitations. This leads us to posit a practice-based ‘theory of change’.
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