Reputation as Aggregated Opinions

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Lecture Notes in Business Information Processing - Vol 61 - E-Commerce and Web Technologies, 2010, 1, pp. 85 - 96
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A model of reputation is presented in which agents share and aggregate their opinions, and observe the way in which their opinions effect the opinions of others. A method is proposed that supports the deliberative process of combining opinions into a groupâs reputation. The reliability of agents as opinion givers are measured in terms of the extent to which their opinions differ from that of the group reputation. These reliability measures are used to form an a priori reputation estimate given the individual opinions of a set of independent agents.
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