What Novice Art Directors Need to Know Beyond Their Portfolio

Blakeman, R; Haley, E; Taylor, M

What Novice Art Directors Need to Know Beyond Their Portfolio

Blakeman, R Haley, E Taylor, M

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Publisher:: SAGE Publications
Publication Type:: Journal Article
Citation:: Journal of Advertising Education, 2020, 24, (1), pp. 21-35
Issue Date:: 2020-05-01

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Field	Value	Language
dc.contributor.author	Blakeman, R
dc.contributor.author	Haley, E
dc.contributor.author	Taylor, M https://orcid.org/0000-0002-9420-3591
dc.date.accessioned	2020-09-28T23:02:31Z
dc.date.available	2020-09-28T23:02:31Z
dc.date.issued	2020-05-01
dc.identifier.citation	Journal of Advertising Education, 2020, 24, (1), pp. 21-35
dc.identifier.issn	1098-0482
dc.identifier.issn	2516-1873
dc.identifier.uri	http://hdl.handle.net/10453/142910
dc.description.abstract	© The Author(s) 2020. To land a job as an art director, the presentation of a strong conceptualized portfolio is only part of the equation. What additional knowledge helps the novice creative not only during the initial interview but to succeed once they land the job? This study looked to identify what additional skills and traits working art and creative directors felt young creatives needed beyond their portfolio in order to land their first job in advertising. The results suggest ways forward in how to prepare students to incorporate design, business, and personal skills into a well-rounded creative and personal brand.
dc.language	en
dc.publisher	SAGE Publications
dc.relation.ispartof	Journal of Advertising Education
dc.relation.isbasedon	10.1177/1098048220913339
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.subject	1302 Curriculum and Pedagogy, 1303 Specialist Studies in Education, 1505 Marketing
dc.title	What Novice Art Directors Need to Know Beyond Their Portfolio
dc.type	Journal Article
utslib.citation.volume	24
utslib.for	1302 Curriculum and Pedagogy
utslib.for	1303 Specialist Studies in Education
utslib.for	1505 Marketing
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
dc.date.updated	2020-09-28T23:02:27Z
pubs.issue	1
pubs.publication-status	Published
pubs.volume	24
utslib.citation.issue	1

Abstract:

© The Author(s) 2020. To land a job as an art director, the presentation of a strong conceptualized portfolio is only part of the equation. What additional knowledge helps the novice creative not only during the initial interview but to succeed once they land the job? This study looked to identify what additional skills and traits working art and creative directors felt young creatives needed beyond their portfolio in order to land their first job in advertising. The results suggest ways forward in how to prepare students to incorporate design, business, and personal skills into a well-rounded creative and personal brand.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/142910