What Novice Art Directors Need to Know Beyond Their Portfolio
- SAGE Publications
- Publication Type:
- Journal Article
- Journal of Advertising Education, 2020, 24, (1), pp. 21-35
- Issue Date:
Copyright Clearance Process
- Recently Added
- In Progress
- Closed Access
This item is closed access and not available.
© The Author(s) 2020. To land a job as an art director, the presentation of a strong conceptualized portfolio is only part of the equation. What additional knowledge helps the novice creative not only during the initial interview but to succeed once they land the job? This study looked to identify what additional skills and traits working art and creative directors felt young creatives needed beyond their portfolio in order to land their first job in advertising. The results suggest ways forward in how to prepare students to incorporate design, business, and personal skills into a well-rounded creative and personal brand.
Please use this identifier to cite or link to this item: