Fashion Fabulation: Serpica Naro at Milan Fashion Week 2005

Vanni Accarigi, I

Fashion Fabulation: Serpica Naro at Milan Fashion Week 2005

Vanni Accarigi, I

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Publisher:: Bloomsbury
Publication Type:: Chapter
Citation:: Time in Fashion: industrial, antilinear and uchronic temporalities, 2020, pp. 144-152
Issue Date:: 2020-07-09

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Field	Value	Language
dc.contributor.author	Vanni Accarigi, I https://orcid.org/0000-0003-2795-8465
dc.contributor.editor	Evans, C
dc.contributor.editor	Vaccari, A
dc.date.accessioned	2020-10-12T23:34:28Z
dc.date.available	2020-10-12T23:34:28Z
dc.date.issued	2020-07-09
dc.identifier.citation	Time in Fashion: industrial, antilinear and uchronic temporalities, 2020, pp. 144-152
dc.identifier.isbn	978-1-3501-4696-9
dc.identifier.uri	http://hdl.handle.net/10453/143213
dc.description.abstract	Ilaria Vanni writes about the fictional fashion designer Serpica Naro, an anagram of the name for San Precario , the fictitious patron saint of precarious workers. Vanni describes the shenanigans got up to by Serpica Naro (in reality the activist group Chainworkers assisted by sundry precarious workers in the fashion industry), including having the designer admitted to Milan Fashion week, and then getting as much publicity as possible through the various stunts they engineered throughout the city. Vanni brings academic research based in design activism to bear on the concept of fabulation. Drawing on the work of design theorist Daniela K. Rosner, she argues that critical fabulation is a speculative proposal for a better way to live (and work) in the present and the future: it involves ‘the imagination of fashion practices to come that might still be otherwise’. Serpica Naro’s intervention, then, is an alternate history of Milan fashion week achieved through activism and intervention rather than writing or other forms of polemic. In this sense, the group’s activities represent the future anterior tense of activism. As Vanni demonstrates, Serpica Naro’s uchronic temporality gave a voice to Milanese activists, showing how the actions of a fi ctional character can have real impact through collective action.
dc.format.extent	36
dc.language	en
dc.publisher	Bloomsbury
dc.relation.ispartof	Time in Fashion: industrial, antilinear and uchronic temporalities
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.title	Fashion Fabulation: Serpica Naro at Milan Fashion Week 2005
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
pubs.consider-herdc	true
dc.date.updated	2020-10-12T23:34:19Z
pubs.place-of-publication	London
dc.location	London

Abstract:

Ilaria Vanni writes about the fictional fashion designer Serpica Naro, an anagram of the name for San Precario , the fictitious patron saint of precarious workers. Vanni describes the shenanigans got up to by Serpica Naro (in reality the activist group Chainworkers assisted by sundry precarious workers in the fashion industry), including having the designer admitted to Milan Fashion week, and then getting as much publicity as possible through the various stunts they engineered throughout the city. Vanni brings academic research based in design activism to bear on the concept of fabulation. Drawing on the work of design theorist Daniela K. Rosner, she argues that critical fabulation is a speculative proposal for a better way to live (and work) in the present and the future: it involves ‘the imagination of fashion practices to come that might still be otherwise’. Serpica Naro’s intervention, then, is an alternate history of Milan fashion week achieved through activism and intervention rather than writing or other forms of polemic. In this sense, the group’s activities represent the future anterior tense of activism. As Vanni demonstrates, Serpica Naro’s uchronic temporality gave a voice to Milanese activists, showing how the actions of a fi ctional character can have real impact through collective action.

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http://hdl.handle.net/10453/143213