Holden

Crawford, R

Holden

Crawford, R

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Publisher:: UNSW Press
Publication Type:: Chapter
Citation:: Symbols of Australia, 2010, 1, pp. 169 - 176
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.contributor.editor	Harper, M	en_US
dc.contributor.editor	White, R	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	Symbols of Australia, 2010, 1, pp. 169 - 176	en_US
dc.identifier.isbn	9781921410505	en_US
dc.identifier.uri	http://hdl.handle.net/10453/14422
dc.description.abstract	'She's a Beauty', Prime Minister Ben Chifley famously declared in 1948, admiring the first Holden as it rolled off the production line. More than a mere car, Holden became a national symbol, a status that General Motors-Holden's took care to cultivate. Sixty years later their advertising still claimed that 'Holden means a great deal to Australia'. This slogan alludes to the fact that the Holden was both a symbol and a consumer ware but the Holden's existence owes as much to the United States as it does to Australia. So how did an American-owned company manufacture an Australian national symbol? The answer lies in a combination of international connections, fortuitous timing and, above all, shrewd marketing.	en_US
dc.publisher	UNSW Press	en_US
dc.relation.ispartof	Symbols of Australia	en_US
dc.title	Holden	en_US
dc.type	Chapter
utslib.location	Sydney, Australia	en_US
utslib.for	2103 Historical Studies	en_US
utslib.citation.edition	1	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	Sydney, Australia	en_US

Abstract:

'She's a Beauty', Prime Minister Ben Chifley famously declared in 1948, admiring the first Holden as it rolled off the production line. More than a mere car, Holden became a national symbol, a status that General Motors-Holden's took care to cultivate. Sixty years later their advertising still claimed that 'Holden means a great deal to Australia'. This slogan alludes to the fact that the Holden was both a symbol and a consumer ware but the Holden's existence owes as much to the United States as it does to Australia. So how did an American-owned company manufacture an Australian national symbol? The answer lies in a combination of international connections, fortuitous timing and, above all, shrewd marketing.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/14422