Popular Cultures, Popular Languages and Global Indentities

Blackwell Publishing
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The Handbook of Language and Globalization, 2010, 1, pp. 592 - 607
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Popular culture is both facilitated by and facilitative of the shifting relationships between languages under conditions of globalization. The ease of cultural movement made possible by the transnational role of major languages such as English, French, Chinese, or Arabic, in conjunction with new digital media, allows popular culture to traverse the globe with speed and gregarity. At the same time, the attractions of popular culture draw people to those languages in order to gain better access to such fiims, music, or online environments. While studies of language and globalization often take economic or various utilitarian goals as primary driving forces behind the spread and take-up of different languages, it is also important to understand the roles of pleasure and desire, and the possibilities that popular culture may hold out for new cultural and linguistic relations and for new possible modes of identity.
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