Research Trends of Marketing: A Bibliometric Study 1990–2017

Nicolas, C; Valenzuela-Fernández, L; Merigó, JM

Research Trends of Marketing: A Bibliometric Study 1990–2017

Nicolas, C Valenzuela-Fernández, L Merigó, JM

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Publisher:: Informa UK Limited
Publication Type:: Journal Article
Citation:: Journal of Promotion Management, 2020, 26, (5), pp. 674-703
Issue Date:: 2020-07-28

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Field	Value	Language
dc.contributor.author	Nicolas, C
dc.contributor.author	Valenzuela-Fernández, L
dc.contributor.author	Merigó, JM
dc.date.accessioned	2021-02-23T10:53:47Z
dc.date.available	2021-02-23T10:53:47Z
dc.date.issued	2020-07-28
dc.identifier.citation	Journal of Promotion Management, 2020, 26, (5), pp. 674-703
dc.identifier.issn	1049-6491
dc.identifier.issn	1540-7594
dc.identifier.uri	http://hdl.handle.net/10453/146329
dc.description.abstract	© 2020, © 2020 Taylor & Francis Group, LLC. Interest in the role of marketing has grown in recent decades due to its impact in brand value, value creation for customers, profitability of customer base, and organizational results. The paper shows an overall view on marketing research to explore the development of research trends, showing the high-frequency keywords at different time periods. Using bibliometric methods, the research analyzes publications between 1990 and 2017 found in the Web of Science and Scopus databases. The paper shows the evolution of keywords to reveal emerging topics as demonstrated in the connections network which includes “advertising,” “consumer behavior,” “trust,” “innovation,” and “customer satisfaction.”.
dc.language	en
dc.publisher	Informa UK Limited
dc.relation.ispartof	Journal of Promotion Management
dc.relation.isbasedon	10.1080/10496491.2020.1729315
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1503 Business and Management, 1505 Marketing, 2001 Communication and Media Studies
dc.subject.classification	Marketing
dc.title	Research Trends of Marketing: A Bibliometric Study 1990–2017
dc.type	Journal Article
utslib.citation.volume	26
utslib.for	1503 Business and Management
utslib.for	1505 Marketing
utslib.for	2001 Communication and Media Studies
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Information, Systems and Modelling
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
dc.date.updated	2021-02-23T10:53:34Z
pubs.issue	5
pubs.publication-status	Published
pubs.volume	26
utslib.citation.issue	5

Abstract:

© 2020, © 2020 Taylor & Francis Group, LLC. Interest in the role of marketing has grown in recent decades due to its impact in brand value, value creation for customers, profitability of customer base, and organizational results. The paper shows an overall view on marketing research to explore the development of research trends, showing the high-frequency keywords at different time periods. Using bibliometric methods, the research analyzes publications between 1990 and 2017 found in the Web of Science and Scopus databases. The paper shows the evolution of keywords to reveal emerging topics as demonstrated in the connections network which includes “advertising,” “consumer behavior,” “trust,” “innovation,” and “customer satisfaction.”.

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http://hdl.handle.net/10453/146329