Influencing universities in market orientation research. An overview between 1990 and 2014

Universidad Icesi
Publication Type:
Journal Article
Estudios Gerenciales, 2017, 33, (144), pp. 221-227
Issue Date:
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© 2017 Universidad ICESI. Published by Elsevier España, S.L.U. This is an open access article under the CC BY license ( This study's aim is to identify the most productive and influential universities in the scientific community on the field of Market Orientation. The above has been done, mainly, through bibliometric indicators, such as h-index and the total number of citations and articles for the period 1990-2014, based on information found in the website Web of Science. Amongst the findings, stands out the interest of the scientific community in this subject, which is reflected in the increase considered in the contribution that has been generated during the last 25 years. In addition, a ranking of the 30 most influential universities is determined, along with a ranking that relates universities and journals with greater influence in issues of market orientation.
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