Coke and the Super Bowl

Publisher:
Routledge
Publication Type:
Chapter
Citation:
Decoding Coca-Cola A Biography of a Global Brand, 2020, pp. 47-58
Issue Date:
2020-12-07
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Coke & Super Bowl.pdfAccepted Manuscript Version450.82 kB
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Full metadata record
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
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