Coke and the Super Bowl

Khamis, S

Coke and the Super Bowl

Khamis, S

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Publisher:: Routledge
Publication Type:: Chapter
Citation:: Decoding Coca-Cola A Biography of a Global Brand, 2020, pp. 47-58
Issue Date:: 2020-12-07

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Field	Value	Language
dc.contributor.author	Khamis, S https://orcid.org/0000-0002-6513-6844
dc.date.accessioned	2021-04-27T02:44:33Z
dc.date.available	2021-04-27T02:44:33Z
dc.date.issued	2020-12-07
dc.identifier.citation	Decoding Coca-Cola A Biography of a Global Brand, 2020, pp. 47-58
dc.identifier.isbn	1351024027
dc.identifier.isbn	9781351024020
dc.identifier.uri	http://hdl.handle.net/10453/148414
dc.description.abstract	"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
dc.format.extent	1
dc.language	en
dc.publisher	Routledge
dc.relation.ispartof	Decoding Coca-Cola A Biography of a Global Brand
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.title	Coke and the Super Bowl
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/School of Communication
utslib.copyright.status	open_access	*
pubs.consider-herdc	false
utslib.copyright.embargo	2022-06-07T00:00:00+1000Z
dc.date.updated	2021-04-27T02:44:31Z
pubs.place-of-publication	London
pubs.publication-status	Published
dc.location	London

Abstract:

"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/148414