Coke and the Super Bowl
- Publication Type:
- Decoding Coca-Cola A Biography of a Global Brand, 2020, pp. 47-58
- Issue Date:
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The embargo period expires on 7 Jun 2022
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
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