Changing geographies of fashion during the Covid‐19: The Australian case

Brydges, T; Heinze, L; Retamal, M

Changing geographies of fashion during the Covid‐19: The Australian case

Brydges, T Heinze, L Retamal, M

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Publisher:: WILEY
Publication Type:: Journal Article
Citation:: Geographical Research, 2021, 59, (2), pp. 206-216
Issue Date:: 2021-03-04

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Field	Value	Language
dc.contributor.author	Brydges, T
dc.contributor.author	Heinze, L
dc.contributor.author	Retamal, M https://orcid.org/0000-0002-3128-8807
dc.date.accessioned	2021-06-27T23:50:27Z
dc.date.available	2021-06-27T23:50:27Z
dc.date.issued	2021-03-04
dc.identifier.citation	Geographical Research, 2021, 59, (2), pp. 206-216
dc.identifier.issn	1745-5863
dc.identifier.issn	1745-5871
dc.identifier.uri	http://hdl.handle.net/10453/149770
dc.description.abstract	COVID-19 has impacted a range of industries, of which the fashion industry is no exception. Here, we examine the effects of COVID-19 on the geographies of that industry in Australia. We use a path-dependency framework to understand the evolution of the Australian fashion industry and to evaluate the impact of COVID-19 as an external shock to this evolution. The Australian fashion industry has been hit particularly hard by the pandemic. Drawing upon a qualitative methodology and associated set of methods consisting of 24 semi-structured interviews with key industry actors, we explore three key themes. First, we examine the impact of COVID-19 on firm dynamics, investigating how fashion brands have navigated a period of significant uncertainty through a combination of highly nimble internal business practices and industry collaborations. Second, in light of unstable globalised supply chains, we consider the important role of local garment production in supporting industrial resilience. Third, we explore how changing consumption behaviours are altering the retail geographies of the Australian fashion industry in both physical and virtual spaces. Based on our analysis of preliminary results, we reflect on the suitability of an evolutionary approach in this context and outline a number of themes of future research.
dc.language	English
dc.publisher	WILEY
dc.relation.ispartof	Geographical Research
dc.relation.isbasedon	10.1111/1745-5871.12460
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject.classification	Geography
dc.title	Changing geographies of fashion during the Covid‐19: The Australian case
dc.type	Journal Article
utslib.citation.volume	59
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Research)
pubs.organisational-group	/University of Technology Sydney/DVC (Research)/Institute For Sustainable Futures
pubs.organisational-group	/University of Technology Sydney/Strength - ISF - Institute for Sustainable Futures
utslib.copyright.status	closed_access	*
dc.date.updated	2021-06-27T23:50:25Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	59
utslib.citation.issue	2

Abstract:

COVID-19 has impacted a range of industries, of which the fashion industry is no exception. Here, we examine the effects of COVID-19 on the geographies of that industry in Australia. We use a path-dependency framework to understand the evolution of the Australian fashion industry and to evaluate the impact of COVID-19 as an external shock to this evolution. The Australian fashion industry has been hit particularly hard by the pandemic. Drawing upon a qualitative methodology and associated set of methods consisting of 24 semi-structured interviews with key industry actors, we explore three key themes. First, we examine the impact of COVID-19 on firm dynamics, investigating how fashion brands have navigated a period of significant uncertainty through a combination of highly nimble internal business practices and industry collaborations. Second, in light of unstable globalised supply chains, we consider the important role of local garment production in supporting industrial resilience. Third, we explore how changing consumption behaviours are altering the retail geographies of the Australian fashion industry in both physical and virtual spaces. Based on our analysis of preliminary results, we reflect on the suitability of an evolutionary approach in this context and outline a number of themes of future research.

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http://hdl.handle.net/10453/149770