Information or Marketing? Lessons from the history of private-sector green building labelling.

Gabe, J; Christensen, P

Information or Marketing? Lessons from the history of private-sector green building labelling.

Gabe, J Christensen, P

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Publisher:: Palgrave Macmillan
Publication Type:: Chapter
Citation:: Sustainable Real Estate: Multidisciplinary approaches to an evolving system, 2018, pp. 115-163
Issue Date:: 2018

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Field	Value	Language
dc.contributor.author	Gabe, J
dc.contributor.author	Christensen, P https://orcid.org/0000-0002-1676-8570
dc.contributor.editor	Walker, T
dc.contributor.editor	Krosinsky, C
dc.contributor.editor	Hasan, LN
dc.contributor.editor	Kibsey, SD
dc.date.accessioned	2021-07-07T06:06:44Z
dc.date.available	2021-07-07T06:06:44Z
dc.date.issued	2018
dc.identifier.citation	Sustainable Real Estate: Multidisciplinary approaches to an evolving system, 2018, pp. 115-163
dc.identifier.isbn	978-3-319-94565-1
dc.identifier.uri	http://hdl.handle.net/10453/149849
dc.description.abstract	What can we learn from a quarter century of voluntary green building labelling? Market competition forcertification has evolved two dominant labelling strategies, which we classify and describe as “voluntaryenvironmental building codes” and “measured building performance audits”. The former creates a structuredframework to support claims of environmental and human health design intentions while the latter supportsclaims of environmental performance in operation. Empirical research on green building labelling concludesthat while labels are often associated with higher property values, there is a growing literature on thesystematic disconnect between design intentions and operational performance outcomes, implying thatconsumers of labels are either primarily interested in the marketing value of certification or unaware of beingmisinformed. This chapter calls for an integrated certification process across all phases of building design,construction, and operation in order to align incentives between building designers and occupants.
dc.format.extent	16
dc.language	en
dc.publisher	Palgrave Macmillan
dc.relation.ispartof	Sustainable Real Estate: Multidisciplinary approaches to an evolving system
dc.relation.isbasedon	10.1007/978-3-319-94565-1_6
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Information or Marketing? Lessons from the history of private-sector green building labelling.
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Built Environment
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2021-07-07T06:06:30Z
pubs.place-of-publication	London
pubs.publication-status	Published
dc.location	London

Abstract:

What can we learn from a quarter century of voluntary green building labelling? Market competition forcertification has evolved two dominant labelling strategies, which we classify and describe as “voluntaryenvironmental building codes” and “measured building performance audits”. The former creates a structuredframework to support claims of environmental and human health design intentions while the latter supportsclaims of environmental performance in operation. Empirical research on green building labelling concludesthat while labels are often associated with higher property values, there is a growing literature on thesystematic disconnect between design intentions and operational performance outcomes, implying thatconsumers of labels are either primarily interested in the marketing value of certification or unaware of beingmisinformed. This chapter calls for an integrated certification process across all phases of building design,construction, and operation in order to align incentives between building designers and occupants.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/149849