Big Data and the Internet of Things: Current Industry Practices and their Implications for Consumer Privacy and Privacy Literacy
- Publisher:
- IGI Global
- Publication Type:
- Chapter
- Citation:
- Research Anthology on Privatizing and Securing Data, 2021, 3, pp. 1321-1342
- Issue Date:
- 2021-04-23
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Filename | Description | Size | |||
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IGI_Chapter.pdf | Accepted Manuscript Version | 1.26 MB |
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The privacy construct is an important aspect of internet of things (IoT) technologies as it is projected that
over 20 billion IoT devices will be in use by 2022. Among other things, IoT produces big data and many
industries are leveraging this data for predictive analytics to aid decision making in health, education,
business, and other areas. Despite benefits in some areas, privacy issues have persisted in relation to
the use of the data produced by many consumer products. The practices surrounding IoT and Big Data
by service providers and third parties are associated with a negative impact to individuals. To protect
consumers’ privacy, a wide range of approaches to informational privacy protections exist. However,
individuals are increasingly required to actively respond to control and manage their informational
privacy rather than rely on any protection mechanisms. This chapter highlights privacy issues across
consumers’ use of IoT and identifies existing responses to enhance privacy awareness as a way of enabling IoT users to protect their privacy.
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