From Organizational-Centric Engagement to Network-Centric Engagement: The Role of Autonomous Public Communities in a Mediated Public Policy Advocacy Network

Yang, A; Taylor, M

From Organizational-Centric Engagement to Network-Centric Engagement: The Role of Autonomous Public Communities in a Mediated Public Policy Advocacy Network

Yang, A Taylor, M

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Publisher:: SAGE Publications
Publication Type:: Journal Article
Citation:: Social Media and Society, 2021, 7, (3), pp. 205630512110382-205630512110382
Issue Date:: 2021-01-01

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Field	Value	Language
dc.contributor.author	Yang, A
dc.contributor.author	Taylor, M https://orcid.org/0000-0002-9420-3591
dc.date.accessioned	2021-12-21T04:12:03Z
dc.date.available	2021-12-21T04:12:03Z
dc.date.issued	2021-01-01
dc.identifier.citation	Social Media and Society, 2021, 7, (3), pp. 205630512110382-205630512110382
dc.identifier.issn	2056-3051
dc.identifier.issn	2056-3051
dc.identifier.uri	http://hdl.handle.net/10453/152442
dc.description.abstract	In this study, we explore how a social movement organization (Sunrise.org) and its autonomous public community advocated for the Green New Deal on social media. An autonomous public community is a group of publics that initially connect with each other through their engagement with a focal organization. Then, they go on to develop ties among themselves that go beyond simply responding to organizations’ messages. Autonomous public communities are ubiquitous on social media. Our research identifies unique patterns of interactions in an autonomous public community and finds that the Tertius Iungens orientation brings the network together. We also find that while the focal organization is not centralized in an autonomous public community, it still significantly affects tie formation and discourse as the networks evolve. Our study reveals a nuanced understanding of networked organization–public engagement where network structure and discourse are co-created by the organizations and the communities that they engage.
dc.language	en
dc.publisher	SAGE Publications
dc.relation.ispartof	Social Media and Society
dc.relation.isbasedon	10.1177/20563051211038262
dc.rights	Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution- NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.subject	1902 Film, Television and Digital Media, 2001 Communication and Media Studies, 2002 Cultural Studies
dc.title	From Organizational-Centric Engagement to Network-Centric Engagement: The Role of Autonomous Public Communities in a Mediated Public Policy Advocacy Network
dc.type	Journal Article
utslib.citation.volume	7
utslib.for	1902 Film, Television and Digital Media
utslib.for	2001 Communication and Media Studies
utslib.for	2002 Cultural Studies
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	recently_added	*
dc.date.updated	2021-12-21T04:12:02Z
pubs.issue	3
pubs.publication-status	Published
pubs.volume	7
utslib.citation.issue	3

Abstract:

In this study, we explore how a social movement organization (Sunrise.org) and its autonomous public community advocated for the Green New Deal on social media. An autonomous public community is a group of publics that initially connect with each other through their engagement with a focal organization. Then, they go on to develop ties among themselves that go beyond simply responding to organizations’ messages. Autonomous public communities are ubiquitous on social media. Our research identifies unique patterns of interactions in an autonomous public community and finds that the Tertius Iungens orientation brings the network together. We also find that while the focal organization is not centralized in an autonomous public community, it still significantly affects tie formation and discourse as the networks evolve. Our study reveals a nuanced understanding of networked organization–public engagement where network structure and discourse are co-created by the organizations and the communities that they engage.

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http://hdl.handle.net/10453/152442