Blockchain-based Secure Platform for Coalition Loyalty Program Management

Nguyen, CT; Hoang, DT; Nguyen, DN; Pham, H-A; Tuong, NH; Dutkiewicz, E

Blockchain-based Secure Platform for Coalition Loyalty Program Management

Nguyen, CT Hoang, DT Nguyen, DN Pham, H-A Tuong, NH Dutkiewicz, E

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Publisher:: IEEE
Publication Type:: Conference Proceeding
Citation:: 2021 IEEE Wireless Communications and Networking Conference (WCNC), 2021, 2021-March
Issue Date:: 2021-03-29

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Field	Value	Language
dc.contributor.author	Nguyen, CT
dc.contributor.author	Hoang, DT
dc.contributor.author	Nguyen, DN
dc.contributor.author	Pham, H-A
dc.contributor.author	Tuong, NH
dc.contributor.author	Dutkiewicz, E https://orcid.org/0000-0002-4268-9286
dc.date	2021-03-29
dc.date.accessioned	2022-03-27T01:02:02Z
dc.date.available	2022-03-27T01:02:02Z
dc.date.issued	2021-03-29
dc.identifier.citation	2021 IEEE Wireless Communications and Networking Conference (WCNC), 2021, 2021-March
dc.identifier.isbn	9781728195056
dc.identifier.issn	1525-3511
dc.identifier.uri	http://hdl.handle.net/10453/155599
dc.description.abstract	In this paper, we propose a novel blockchain-based platform for the coalition loyalty program management. The platform allows the customers to freely exchange loyalty points from different existing blockchain-based loyalty programs by utilizing the sidechain technology. Moreover, by adopting the Proof-of-Stake consensus mechanism, we can further increase customer engagement by allowing the customers to participate in the consensus process to earn additional tokens. However, this might lead to situations where the customers centralize all tokens to a single chain/loyalty program if the chain offers more rewards for consensus participation. Through security and performance analyses, we show that such centralization of stakes poses a threat to the security and performance of the platform. Therefore, we develop a non-cooperative game model to analyze the rational behavior of the users. We reveal that the consensus participation rewards govern the user behavior and the decentralization of the system. Numerical experiments confirm our analytical results and show that the ratios between the consensus rewards have a significant impact on the system’s security and performance.
dc.language	en
dc.publisher	IEEE
dc.relation.ispartof	2021 IEEE Wireless Communications and Networking Conference (WCNC)
dc.relation.ispartof	2021 IEEE Wireless Communications and Networking Conference (WCNC)
dc.relation.ispartofseries	IEEE Wireless Communications and Networking Conference
dc.relation.isbasedon	10.1109/wcnc49053.2021.9417501
dc.rights	info:eu-repo/semantics/openAccess
dc.title	Blockchain-based Secure Platform for Coalition Loyalty Program Management
dc.type	Conference Proceeding
utslib.citation.volume	2021-March
utslib.location.activity	China
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Strength - GBDTC - Global Big Data Technologies
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Electrical and Data Engineering
utslib.copyright.status	open_access	*
pubs.consider-herdc	true
dc.date.updated	2022-03-27T01:02:00Z
pubs.finish-date	2021-04-01
pubs.publication-status	Published
pubs.start-date	2021-03-29
pubs.volume	2021-March

Abstract:

In this paper, we propose a novel blockchain-based platform for the coalition loyalty program management. The platform allows the customers to freely exchange loyalty points from different existing blockchain-based loyalty programs by utilizing the sidechain technology. Moreover, by adopting the Proof-of-Stake consensus mechanism, we can further increase customer engagement by allowing the customers to participate in the consensus process to earn additional tokens. However, this might lead to situations where the customers centralize all tokens to a single chain/loyalty program if the chain offers more rewards for consensus participation. Through security and performance analyses, we show that such centralization of stakes poses a threat to the security and performance of the platform. Therefore, we develop a non-cooperative game model to analyze the rational behavior of the users. We reveal that the consensus participation rewards govern the user behavior and the decentralization of the system. Numerical experiments confirm our analytical results and show that the ratios between the consensus rewards have a significant impact on the system’s security and performance.

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http://hdl.handle.net/10453/155599