The impact of entrepreneurial orientation on new product creativity, competitive advantage and new product performance in smes: The moderating role of corporate life cycle

Yi, HT; Amenuvor, FE; Boateng, H

The impact of entrepreneurial orientation on new product creativity, competitive advantage and new product performance in smes: The moderating role of corporate life cycle

Yi, HT Amenuvor, FE Boateng, H

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Publisher:: MDPI AG
Publication Type:: Journal Article
Citation:: Sustainability (Switzerland), 2021, 13, (6), pp. 3586
Issue Date:: 2021-03-02

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Field	Value	Language
dc.contributor.author	Yi, HT
dc.contributor.author	Amenuvor, FE
dc.contributor.author	Boateng, H https://orcid.org/0000-0002-7949-5557
dc.date.accessioned	2022-05-05T06:23:16Z
dc.date.available	2022-05-05T06:23:16Z
dc.date.issued	2021-03-02
dc.identifier.citation	Sustainability (Switzerland), 2021, 13, (6), pp. 3586
dc.identifier.issn	2071-1050
dc.identifier.issn	2071-1050
dc.identifier.uri	http://hdl.handle.net/10453/157054
dc.description.abstract	The current study aims to empirically examine the effect of entrepreneurial orientation on new product creativity, competitive advantage, and new product performance. Data are collected from 424 Small and Medium-sized Enterprises (SMEs) in South Korea. The suggested hypotheses are tested through the structural equation modeling technique. The analysis outcome shows that entrepreneurial orientation has a significant positive effect on both new product (NP) novelty and new product meaningfulness. The study further finds that both new product novelty and meaningfulness have significant positive impacts on competitive advantage, respectively, while the latter has a significant positive effect on new product performance. Similarly, the study finds that corporate life cycle significantly moderates the relationship between entrepreneurial orientation and new product meaningfulness. The study offers practical and theoretical insights into understanding entrepreneurship dynamics, new product creativity, and new product performance. The research shows that SME managers must adopt an entrepreneurial orientation at an early stage in the life cycle.
dc.language	en
dc.publisher	MDPI AG
dc.relation.ispartof	Sustainability (Switzerland)
dc.relation.isbasedon	10.3390/su13063586
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	12 Built Environment and Design
dc.title	The impact of entrepreneurial orientation on new product creativity, competitive advantage and new product performance in smes: The moderating role of corporate life cycle
dc.type	Journal Article
utslib.citation.volume	13
utslib.for	12 Built Environment and Design
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/School of Communication
utslib.copyright.status	open_access	*
dc.date.updated	2022-05-05T06:23:15Z
pubs.issue	6
pubs.publication-status	Published
pubs.volume	13
utslib.citation.issue	6

Abstract:

The current study aims to empirically examine the effect of entrepreneurial orientation on new product creativity, competitive advantage, and new product performance. Data are collected from 424 Small and Medium-sized Enterprises (SMEs) in South Korea. The suggested hypotheses are tested through the structural equation modeling technique. The analysis outcome shows that entrepreneurial orientation has a significant positive effect on both new product (NP) novelty and new product meaningfulness. The study further finds that both new product novelty and meaningfulness have significant positive impacts on competitive advantage, respectively, while the latter has a significant positive effect on new product performance. Similarly, the study finds that corporate life cycle significantly moderates the relationship between entrepreneurial orientation and new product meaningfulness. The study offers practical and theoretical insights into understanding entrepreneurship dynamics, new product creativity, and new product performance. The research shows that SME managers must adopt an entrepreneurial orientation at an early stage in the life cycle.

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http://hdl.handle.net/10453/157054