Explaining the Factors Influencing Consumer Perception, Adoption Readiness, and Perceived Usefulness toward Digital Transactions: Online Retailing Experience of Millennials in India

Joshi, S; Sharma, M; Bisht, P; Singh, S

Explaining the Factors Influencing Consumer Perception, Adoption Readiness, and Perceived Usefulness toward Digital Transactions: Online Retailing Experience of Millennials in India

Joshi, S

Sharma, M Bisht, P Singh, S

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Publisher:: SAGE Publications
Publication Type:: Journal Article
Citation:: Journal of Operations and Strategic Planning, 2021, 4, (2), pp. 202-223
Issue Date:: 2021-11-16

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Field	Value	Language
dc.contributor.author	Joshi, S https://orcid.org/0000-0003-4748-5001
dc.contributor.author	Sharma, M
dc.contributor.author	Bisht, P
dc.contributor.author	Singh, S
dc.date.accessioned	2022-06-12T21:50:22Z
dc.date.available	2022-06-12T21:50:22Z
dc.date.issued	2021-11-16
dc.identifier.citation	Journal of Operations and Strategic Planning, 2021, 4, (2), pp. 202-223
dc.identifier.issn	2516-600X
dc.identifier.issn	2516-6018
dc.identifier.uri	http://hdl.handle.net/10453/158125
dc.description.abstract	<jats:p> The present study intends to identify and evaluate the factors affecting the perception and readiness of young online shoppers regarding digital transactions. Thirty variables were identified through systematic literature review that can influence consumers’ perception of digital transactions. Data were collected from 525 millennials from north India. After performing factor analysis, five broad factors were identified namely (a) personal characteristics and incentives, (b) knowledge technical capability, (c) perceived usefulness, (d) sense of security, and (e) transaction risk, which affect the perception and intention as well as adaption of young consumers regarding the digital transactions. Using regression analysis, factors affecting consumer’s perception and readiness regarding digital transactions are modeled out. The study also examines the influence on intention to adopt digital transactions and the actual adaption of digital transactions. Further, the study concludes that consumer intention to make digital transactions mediates the relationship between factors of digital transactions and digital transaction adaption behavior. </jats:p>
dc.language	en
dc.publisher	SAGE Publications
dc.relation.ispartof	Journal of Operations and Strategic Planning
dc.relation.isbasedon	10.1177/2516600x211052649
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Explaining the Factors Influencing Consumer Perception, Adoption Readiness, and Perceived Usefulness toward Digital Transactions: Online Retailing Experience of Millennials in India
dc.type	Journal Article
utslib.citation.volume	4
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Computer Science
utslib.copyright.status	closed_access	*
dc.date.updated	2022-06-12T21:50:21Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	4
utslib.citation.issue	2

Abstract:

The present study intends to identify and evaluate the factors affecting the perception and readiness of young online shoppers regarding digital transactions. Thirty variables were identified through systematic literature review that can influence consumers’ perception of digital transactions. Data were collected from 525 millennials from north India. After performing factor analysis, five broad factors were identified namely (a) personal characteristics and incentives, (b) knowledge technical capability, (c) perceived usefulness, (d) sense of security, and (e) transaction risk, which affect the perception and intention as well as adaption of young consumers regarding the digital transactions. Using regression analysis, factors affecting consumer’s perception and readiness regarding digital transactions are modeled out. The study also examines the influence on intention to adopt digital transactions and the actual adaption of digital transactions. Further, the study concludes that consumer intention to make digital transactions mediates the relationship between factors of digital transactions and digital transaction adaption behavior.

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http://hdl.handle.net/10453/158125