Reconceptualising public relations in Australia: A historical and social re-analysis

University of Canberra, Division of Communication and Education
Publication Type:
Journal Article
Asia Pacific Public Relations Journal, 2010, 11 (2), pp. 17 - 34
Issue Date:
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An analysis of the history of public relations in Australia through a case study of the creation and promotion of Australia Day which shows PR deeply involved in the historical, social, and cultural fabric of society.
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