Reconceptualising public relations in Australia: A historical and social re-analysis

Publisher:
University of Canberra, Division of Communication and Education
Publication Type:
Journal Article
Citation:
Asia Pacific Public Relations Journal, 2010, 11 (2), pp. 17 - 34
Issue Date:
2010-01
Full metadata record
An analysis of the history of public relations in Australia through a case study of the creation and promotion of Australia Day which shows PR deeply involved in the historical, social, and cultural fabric of society.
Please use this identifier to cite or link to this item: