Reconceptualising public relations in Australia: A historical and social re-analysis
- University of Canberra, Division of Communication and Education
- Publication Type:
- Journal Article
- Asia Pacific Public Relations Journal, 2010, 11 (2), pp. 17 - 34
- Issue Date:
An analysis of the history of public relations in Australia through a case study of the creation and promotion of Australia Day which shows PR deeply involved in the historical, social, and cultural fabric of society.
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