Capturing community needs through an open innovation process
- Publication Type:
- Conference Proceeding
- Citation:
- Proceedings of the European Conference on Knowledge Management, ECKM, 2021, pp. 29-35
- Issue Date:
- 2021-01-01
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Filename | Description | Size | |||
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Capturing_Community_Needs_Thro.pdf | Published version | 1.44 MB |
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Public online open innovation platforms allow a local community to be part of an open innovation process by sharing their innovative ideas about a specific problem. However, capturing community needs before problems are posted is an essential phase that is ambiguous in open innovation literature. In previous studies, open innovation on a community was applied by seeking innovative solutions without exploring ways to capture community needs as an initial phase before designing a product or service. This study explores this missing step in the literature and asks how community needs are captured before selecting a specific problem to be posted on the platform. Semi-structured interviews area carried out with two different open innovation platforms teams in two countries. Thematic analysis is utilised to highlight the procedures used to capture community needs through an open innovation process. The study develops a revised open innovation process that can be followed to capture community needs in the context of open innovation.
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