The role of customers and vendors in modern construction equipment technology diffusion

Sepasgozar, SME; Loosemore, M

The role of customers and vendors in modern construction equipment technology diffusion

Sepasgozar, SME Loosemore, M

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Publisher:: EMERALD GROUP PUBLISHING LTD
Publication Type:: Journal Article
Citation:: Engineering, Construction and Architectural Management, 2017, 24, (6), pp. 1203-1221
Issue Date:: 2017-01-01

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Field	Value	Language
dc.contributor.author	Sepasgozar, SME
dc.contributor.author	Loosemore, M https://orcid.org/0000-0002-3189-4655
dc.date.accessioned	2022-07-18T01:33:15Z
dc.date.available	2022-07-18T01:33:15Z
dc.date.issued	2017-01-01
dc.identifier.citation	Engineering, Construction and Architectural Management, 2017, 24, (6), pp. 1203-1221
dc.identifier.issn	0969-9988
dc.identifier.issn	1365-232X
dc.identifier.uri	http://hdl.handle.net/10453/158975
dc.description.abstract	Purpose - The purpose of this paper is to address the gap in knowledge by exploring the role of customers and vendors in diffusion of modern equipment technologies into the construction industry. Design/methodology/approach - To address the need to consider both vendors and customers in the innovation diffusion process and the need for in-depth cross-sectional studies, semi-structured interviews were undertaken with 147 participants including 85 vendors and 62 customers of modern construction technologies at company, project and operational levels in Australia and North America. Thematic analysis and an analytic hierarchy process illustrate the critical role of both customers and vendors in the diffusion process of modern equipment technologies. Findings - A new conceptual model is presented which classifies modern equipment technology customers into four categories: visionaries (group I); innovators (group II); pragmatists (group III); and conservatives (group IV) based on the way in which they interact with vendors in the innovation diffusion process. The results also reveal that there is a significant emotional/affective aspect of innovation diffusion decisions which has not been recognised in previous research. Originality/value - The major contribution of this study is that it analyses the role of both vendors and customers in the equipment technology diffusion process at three different levels (strategic, project and operational) in large corporations and small-to-medium-sized businesses. The findings not only advance construction innovation research beyond traditional linear models of innovation, but also provide new knowledge which enable customers and vendors to interact more effectively in the diffusion of new construction equipment technologies.
dc.language	English
dc.publisher	EMERALD GROUP PUBLISHING LTD
dc.relation.ispartof	Engineering, Construction and Architectural Management
dc.relation.isbasedon	10.1108/ECAM-06-2016-0149
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	0905 Civil Engineering, 1202 Building, 1503 Business and Management
dc.subject.classification	Building & Construction
dc.title	The role of customers and vendors in modern construction equipment technology diffusion
dc.type	Journal Article
utslib.citation.volume	24
utslib.for	0905 Civil Engineering
utslib.for	1202 Building
utslib.for	1503 Business and Management
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
utslib.copyright.status	closed_access	*
dc.date.updated	2022-07-18T01:33:13Z
pubs.issue	6
pubs.publication-status	Published
pubs.volume	24
utslib.citation.issue	6

Abstract:

Purpose - The purpose of this paper is to address the gap in knowledge by exploring the role of customers and vendors in diffusion of modern equipment technologies into the construction industry. Design/methodology/approach - To address the need to consider both vendors and customers in the innovation diffusion process and the need for in-depth cross-sectional studies, semi-structured interviews were undertaken with 147 participants including 85 vendors and 62 customers of modern construction technologies at company, project and operational levels in Australia and North America. Thematic analysis and an analytic hierarchy process illustrate the critical role of both customers and vendors in the diffusion process of modern equipment technologies. Findings - A new conceptual model is presented which classifies modern equipment technology customers into four categories: visionaries (group I); innovators (group II); pragmatists (group III); and conservatives (group IV) based on the way in which they interact with vendors in the innovation diffusion process. The results also reveal that there is a significant emotional/affective aspect of innovation diffusion decisions which has not been recognised in previous research. Originality/value - The major contribution of this study is that it analyses the role of both vendors and customers in the equipment technology diffusion process at three different levels (strategic, project and operational) in large corporations and small-to-medium-sized businesses. The findings not only advance construction innovation research beyond traditional linear models of innovation, but also provide new knowledge which enable customers and vendors to interact more effectively in the diffusion of new construction equipment technologies.

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http://hdl.handle.net/10453/158975