From Homo Economicus to Homo dialogicus: Rethinking social media use in CSR communication

Kent, ML; Taylor, M

From Homo Economicus to Homo dialogicus: Rethinking social media use in CSR communication

Kent, ML Taylor, M

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Publisher:: Elsevier BV
Publication Type:: Journal Article
Citation:: Public Relations Review, 2016, 42, (1), pp. 60-67
Issue Date:: 2016-03-01

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Field	Value	Language
dc.contributor.author	Kent, ML
dc.contributor.author	Taylor, M https://orcid.org/0000-0002-9420-3591
dc.date.accessioned	2022-08-01T20:45:32Z
dc.date.available	2022-08-01T20:45:32Z
dc.date.issued	2016-03-01
dc.identifier.citation	Public Relations Review, 2016, 42, (1), pp. 60-67
dc.identifier.issn	0363-8111
dc.identifier.uri	http://hdl.handle.net/10453/159466
dc.description.abstract	© 2015 Elsevier Inc. This essay explores corporate social responsibility (CSR) communication through social media. Today, corporations across the world enact CSR campaigns and use social media as one tool to tell their story of social responsibility. Yet, social media’s strength as a relationship-building tool is not being realized as CSR activities are often communicated unidirectionally. This essay suggests alternative ways of thinking about social media in CSR. The essay offers a framework for using social media that goes beyond the one-way, monological, Homo Economicus based practices that characterize current social media use in CSR. The perspective proposed, Homo Dialogicus, focuses on interactive communication practices, that will help organizations move forward in building ethical organization-public relationships via social media.
dc.language	en
dc.publisher	Elsevier BV
dc.relation.ispartof	Public Relations Review
dc.relation.isbasedon	10.1016/j.pubrev.2015.11.003
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	15 Commerce, Management, Tourism and Services, 19 Studies in Creative Arts and Writing, 20 Language, Communication and Culture
dc.subject.classification	Communication & Media Studies
dc.title	From Homo Economicus to Homo dialogicus: Rethinking social media use in CSR communication
dc.type	Journal Article
utslib.citation.volume	42
utslib.for	15 Commerce, Management, Tourism and Services
utslib.for	19 Studies in Creative Arts and Writing
utslib.for	20 Language, Communication and Culture
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	closed_access	*
dc.date.updated	2022-08-01T20:45:31Z
pubs.issue	1
pubs.publication-status	Published
pubs.volume	42
utslib.citation.issue	1

Abstract:

© 2015 Elsevier Inc. This essay explores corporate social responsibility (CSR) communication through social media. Today, corporations across the world enact CSR campaigns and use social media as one tool to tell their story of social responsibility. Yet, social media’s strength as a relationship-building tool is not being realized as CSR activities are often communicated unidirectionally. This essay suggests alternative ways of thinking about social media in CSR. The essay offers a framework for using social media that goes beyond the one-way, monological, Homo Economicus based practices that characterize current social media use in CSR. The perspective proposed, Homo Dialogicus, focuses on interactive communication practices, that will help organizations move forward in building ethical organization-public relationships via social media.

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http://hdl.handle.net/10453/159466