Putting the social back in social media: A longitudinal, meta-analysis of social media research
- Frostburg State University and the International Academy of Business Disciplines
- Publication Type:
- Journal Article
- International Journal of Interdisciplinary Research, 2016, 5
- Issue Date:
|Kent_Taylor_IJIR_2016.pdf||Published version||877.96 kB|
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This paper examines the state of social media theory and research by conducting a longitudinal, meta-analysis of public relations research about social media. The current study examines the most recent four years of Public Relations Review, extending a 2011 study that examined social media articles in Public Relations Review from 1998–2011. The essay considers three topics: a brief review or the history of social media technology, a report of data from the longitudinal, meta-analysis, and a discussion about the inconsistency between social media potential and social media practice. The essay also offers public relations professionals and scholars suggestions for moving forward in this research area.
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