Putting the social back in social media: A longitudinal, meta-analysis of social media research

Kent, M; Taylor, M

Putting the social back in social media: A longitudinal, meta-analysis of social media research

Kent, M Taylor, M

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Publisher:: Frostburg State University and the International Academy of Business Disciplines
Publication Type:: Journal Article
Citation:: International Journal of Interdisciplinary Research, 2016, 5
Issue Date:: 2016-08-01

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Field	Value	Language
dc.contributor.author	Kent, M
dc.contributor.author	Taylor, M https://orcid.org/0000-0002-9420-3591
dc.date.accessioned	2022-08-02T23:01:21Z
dc.date.available	2022-08-02T23:01:21Z
dc.date.issued	2016-08-01
dc.identifier.citation	International Journal of Interdisciplinary Research, 2016, 5
dc.identifier.uri	http://hdl.handle.net/10453/159517
dc.description.abstract	This paper examines the state of social media theory and research by conducting a longitudinal, meta-analysis of public relations research about social media. The current study examines the most recent four years of Public Relations Review, extending a 2011 study that examined social media articles in Public Relations Review from 1998–2011. The essay considers three topics: a brief review or the history of social media technology, a report of data from the longitudinal, meta-analysis, and a discussion about the inconsistency between social media potential and social media practice. The essay also offers public relations professionals and scholars suggestions for moving forward in this research area.
dc.format	Print and online
dc.language	Longitudinal, Meta-Analysis, Social Media, Public Relations
dc.publisher	Frostburg State University and the International Academy of Business Disciplines
dc.relation.ispartof	International Journal of Interdisciplinary Research
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Putting the social back in social media: A longitudinal, meta-analysis of social media research
dc.type	Journal Article
utslib.citation.volume	5
utslib.location.activity	USA
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	closed_access	*
dc.date.updated	2022-08-02T23:01:20Z
pubs.volume	5

Abstract:

This paper examines the state of social media theory and research by conducting a longitudinal, meta-analysis of public relations research about social media. The current study examines the most recent four years of Public Relations Review, extending a 2011 study that examined social media articles in Public Relations Review from 1998–2011. The essay considers three topics: a brief review or the history of social media technology, a report of data from the longitudinal, meta-analysis, and a discussion about the inconsistency between social media potential and social media practice. The essay also offers public relations professionals and scholars suggestions for moving forward in this research area.

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http://hdl.handle.net/10453/159517