Scaling Chinese Media: A Geographic Turn to Future Research

Annenberg School of Communication, USC
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Journal Article
The Journal of International Communication, 2010, 4 pp. 537 - 543
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Trained in critical media and cultural studies, and having taught undergraduate courses in media and communication in the tertiary sector in Australia for over a decade, I have always been interested in identifying simple, effective ways of teaching analytical methods and concepts. In this process, I have found cultural theorist Richard Johnsons (1986) notion of the circuit of culture useful. His circuit features four dimensions production, texts, readings, and lived cultures all of which are articulated in relation to one another, and are subject to conditions of social relations.
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