Consumption in the city: The turn to interiority in contemporary postfeminist television

Publication Type:
Journal Article
European Journal of Cultural Studies, 2016, 19, (2), pp. 119-133
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In this article, I discuss a postfeminist ‘turn to interiority’ which takes place in US postfeminist television from 2005 onwards. Drawing on the theoretical critiques of postfeminist retreatism and girlie femininity, this turn is characterised by a concern with interior spaces – reviving domesticity and the importance of finding and securing a home – as well as internalised consumption – replacing forms of material consumption with the quest for self-actualisation, particularly through eating and expressions of the authentic self. I analyse this shift through a comparative analysis of the television shows Sex and the City, Girls and The Mindy Project. I argue that the turn to interiority is a product of the US cultural context, but also that this examination evidences the malleability and longevity of postfeminist ideology. Accordingly, I argue for the continuing importance of critical scholarship on postfeminism as an insight into the failures and pervasiveness of neoliberal politics.
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