Consumption in the city: The turn to interiority in contemporary postfeminist television
- Publisher:
- SAGE PUBLICATIONS LTD
- Publication Type:
- Journal Article
- Citation:
- European Journal of Cultural Studies, 2016, 19, (2), pp. 119-133
- Issue Date:
- 2016-04-01
Closed Access
Filename | Description | Size | |||
---|---|---|---|---|---|
1367549415585555.pdf | Published version | 117.48 kB |
Copyright Clearance Process
- Recently Added
- In Progress
- Closed Access
This item is closed access and not available.
In this article, I discuss a postfeminist ‘turn to interiority’ which takes place in US postfeminist television from 2005 onwards. Drawing on the theoretical critiques of postfeminist retreatism and girlie femininity, this turn is characterised by a concern with interior spaces – reviving domesticity and the importance of finding and securing a home – as well as internalised consumption – replacing forms of material consumption with the quest for self-actualisation, particularly through eating and expressions of the authentic self. I analyse this shift through a comparative analysis of the television shows Sex and the City, Girls and The Mindy Project. I argue that the turn to interiority is a product of the US cultural context, but also that this examination evidences the malleability and longevity of postfeminist ideology. Accordingly, I argue for the continuing importance of critical scholarship on postfeminism as an insight into the failures and pervasiveness of neoliberal politics.
Please use this identifier to cite or link to this item: