Hybrid social and news media protest events: from #MarchinMarch to #BusttheBudget in Australia

Bailo, F; Vromen, A

Hybrid social and news media protest events: from #MarchinMarch to #BusttheBudget in Australia

Bailo, F

Vromen, A

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Publisher:: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Publication Type:: Journal Article
Citation:: Information Communication and Society, 2017, 20, (11), pp. 1660-1679
Issue Date:: 2017-11-02

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Field	Value	Language
dc.contributor.author	Bailo, F https://orcid.org/0000-0001-5971-1921
dc.contributor.author	Vromen, A
dc.date.accessioned	2022-08-26T01:18:38Z
dc.date.available	2022-08-26T01:18:38Z
dc.date.issued	2017-11-02
dc.identifier.citation	Information Communication and Society, 2017, 20, (11), pp. 1660-1679
dc.identifier.issn	1369-118X
dc.identifier.issn	1468-4462
dc.identifier.uri	http://hdl.handle.net/10453/160888
dc.description.abstract	Public protest events are now both social media and news media events. They are deeply entangled, with news media actors–such as journalists or news organisations–directly participating in the protest by tweeting about the event using the protest hashtag; and social media actors sharing news items published online by professional news agencies. Protesters have always deployed tactics to engage the media and use news media agencies’ resources to amplify their reach, with the dual aim of mobilising new supporters and adding their voice to public, mediatised debate. When protest moves between a physical space and a virtual space, the interactions between protesters and media stop being asynchronous or post hoc and turn instantaneous. In this new media-protest ecosystem, traditional media are still relevant sources of information and legitimacy, yet this dynamic is increasingly underpinned by a hybrid interdependency between traditional news and social media sources. In this paper we focus on an anti-austerity government movement that arose in Australia in early 2014 and was mobilised as a series of social media driven, connective action protest events. We show that there is a complex symbiotic interdependency between the movement and the traditional media for recognition and amplification of initial protest events, but that over time as media interest wanes, the movements’ network becomes disconnected and momentum is lost. This suggests that the active role traditional media play in protest events is being underestimated in the current research agenda on connective action.
dc.language	English
dc.publisher	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
dc.relation.ispartof	Information Communication and Society
dc.relation.isbasedon	10.1080/1369118X.2016.1252410
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	0806 Information Systems, 0807 Library and Information Studies, 2001 Communication and Media Studies
dc.subject.classification	Communication & Media Studies
dc.title	Hybrid social and news media protest events: from #MarchinMarch to #BusttheBudget in Australia
dc.type	Journal Article
utslib.citation.volume	20
utslib.for	0806 Information Systems
utslib.for	0807 Library and Information Studies
utslib.for	2001 Communication and Media Studies
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
utslib.copyright.status	closed_access	*
dc.date.updated	2022-08-26T01:18:36Z
pubs.issue	11
pubs.publication-status	Published
pubs.volume	20
utslib.citation.issue	11

Abstract:

Public protest events are now both social media and news media events. They are deeply entangled, with news media actors–such as journalists or news organisations–directly participating in the protest by tweeting about the event using the protest hashtag; and social media actors sharing news items published online by professional news agencies. Protesters have always deployed tactics to engage the media and use news media agencies’ resources to amplify their reach, with the dual aim of mobilising new supporters and adding their voice to public, mediatised debate. When protest moves between a physical space and a virtual space, the interactions between protesters and media stop being asynchronous or post hoc and turn instantaneous. In this new media-protest ecosystem, traditional media are still relevant sources of information and legitimacy, yet this dynamic is increasingly underpinned by a hybrid interdependency between traditional news and social media sources. In this paper we focus on an anti-austerity government movement that arose in Australia in early 2014 and was mobilised as a series of social media driven, connective action protest events. We show that there is a complex symbiotic interdependency between the movement and the traditional media for recognition and amplification of initial protest events, but that over time as media interest wanes, the movements’ network becomes disconnected and momentum is lost. This suggests that the active role traditional media play in protest events is being underestimated in the current research agenda on connective action.

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http://hdl.handle.net/10453/160888