Dissemination Practices of Construction Sites' Technology Vendors in Technology Exhibitions

Sepasgozar, SME; Davis, SR; Loosemore, M

Dissemination Practices of Construction Sites' Technology Vendors in Technology Exhibitions

Sepasgozar, SME Davis, SR Loosemore, M

Permalink

Publisher:: ASCE-AMER SOC CIVIL ENGINEERS
Publication Type:: Journal Article
Citation:: Journal of Management in Engineering, 2018, 34, (6)
Issue Date:: 2018-11-01

Closed Access

	Filename	Description	Size
	(ASCE)ME.1943-5479.0000650.pdf	Published version	1.2 MB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Sepasgozar, SME
dc.contributor.author	Davis, SR
dc.contributor.author	Loosemore, M https://orcid.org/0000-0002-3189-4655
dc.date.accessioned	2022-09-03T20:50:29Z
dc.date.available	2022-09-03T20:50:29Z
dc.date.issued	2018-11-01
dc.identifier.citation	Journal of Management in Engineering, 2018, 34, (6)
dc.identifier.issn	0742-597X
dc.identifier.issn	1943-5479
dc.identifier.uri	http://hdl.handle.net/10453/161280
dc.description.abstract	The strategies used by vendors to disseminate information about new construction site technologies such as robotics, drones, and driverless excavators are important in their successful adoption and, ultimately, to the productivity of the construction industry. However, little research has been reported regarding the strategies that construction site technology vendors use to disseminate their products into the construction market. This paper addresses this gap in construction innovation research by focusing on construction site technology exhibitions as a specific technology innovation dissemination strategy. Using observational and documentary data collected from 221 vendors at two technology exhibitions in Australia, hard and fuzzy clustering analysis techniques were used to develop a new vendor dissemination classification framework that shows that construction technology vendors can be classified into five types by the range of dissemination strategies they use. These dissemination strategies can then be classified into five types based on their orientation to physical appearance, interpersonal relationships, and technology demonstration. The results show that the combinations of these strategies are directly related to the type of technology being disseminated. This research and the new theoretical framework presented represent an important counterpoint to the disproportionate focus on customers rather than vendors in the construction innovation literature and the historical focus on information communication technologies (ICTs) rather than emerging construction site technologies. It also addresses a neglect in construction innovation research of recent developments in mainstream innovation research that recognize the importance of customer-vendor relationships.
dc.language	English
dc.publisher	ASCE-AMER SOC CIVIL ENGINEERS
dc.relation.ispartof	Journal of Management in Engineering
dc.relation.isbasedon	10.1061/(ASCE)ME.1943-5479.0000650
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	0904 Chemical Engineering, 1202 Building, 1503 Business and Management
dc.subject.classification	Building & Construction
dc.title	Dissemination Practices of Construction Sites' Technology Vendors in Technology Exhibitions
dc.type	Journal Article
utslib.citation.volume	34
utslib.for	0904 Chemical Engineering
utslib.for	1202 Building
utslib.for	1503 Business and Management
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Built Environment
utslib.copyright.status	closed_access	*
dc.date.updated	2022-09-03T20:50:28Z
pubs.issue	6
pubs.publication-status	Published
pubs.volume	34
utslib.citation.issue	6

Abstract:

The strategies used by vendors to disseminate information about new construction site technologies such as robotics, drones, and driverless excavators are important in their successful adoption and, ultimately, to the productivity of the construction industry. However, little research has been reported regarding the strategies that construction site technology vendors use to disseminate their products into the construction market. This paper addresses this gap in construction innovation research by focusing on construction site technology exhibitions as a specific technology innovation dissemination strategy. Using observational and documentary data collected from 221 vendors at two technology exhibitions in Australia, hard and fuzzy clustering analysis techniques were used to develop a new vendor dissemination classification framework that shows that construction technology vendors can be classified into five types by the range of dissemination strategies they use. These dissemination strategies can then be classified into five types based on their orientation to physical appearance, interpersonal relationships, and technology demonstration. The results show that the combinations of these strategies are directly related to the type of technology being disseminated. This research and the new theoretical framework presented represent an important counterpoint to the disproportionate focus on customers rather than vendors in the construction innovation literature and the historical focus on information communication technologies (ICTs) rather than emerging construction site technologies. It also addresses a neglect in construction innovation research of recent developments in mainstream innovation research that recognize the importance of customer-vendor relationships.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/161280