Optimal Media Mix for IEC Campaigns Using Fuzzy Linguistic Genetic Algorithm: A Study of Swachh Bharat Abhiyan (Clean India Mission)
- Publisher:
- SAGE Publications
- Publication Type:
- Journal Article
- Citation:
- Journal of Operations and Strategic Planning, 2019, 2, (1), pp. 1-21
- Issue Date:
- 2019-06-01
Closed Access
Filename | Description | Size | |||
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2516600x19857357.pdf | Published version | 795.66 kB |
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