The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews

Zinko, R; Furner, CP; de Burgh-Woodman, H; Johnson, P; Sluhan, A

The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews

Zinko, R Furner, CP de Burgh-Woodman, H

Johnson, P Sluhan, A

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Publisher:: Universidad de Talca
Publication Type:: Journal Article
Citation:: Journal of Theoretical and Applied Electronic Commerce Research, 2020, 16, (3), pp. 525-541
Issue Date:: 2020-12-07

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Field	Value	Language
dc.contributor.author	Zinko, R
dc.contributor.author	Furner, CP
dc.contributor.author	de Burgh-Woodman, H https://orcid.org/0000-0003-4747-517X
dc.contributor.author	Johnson, P
dc.contributor.author	Sluhan, A
dc.date.accessioned	2022-10-31T00:00:49Z
dc.date.available	2022-10-31T00:00:49Z
dc.date.issued	2020-12-07
dc.identifier.citation	Journal of Theoretical and Applied Electronic Commerce Research, 2020, 16, (3), pp. 525-541
dc.identifier.issn	0718-1876
dc.identifier.issn	0718-1876
dc.identifier.uri	http://hdl.handle.net/10453/162999
dc.description.abstract	Extensive research has examined the influence of online product reviews on consumer behavior. However, few have investigated the influence of reviewer submitted images on consumer attitudes. This research examines consumer perceptions of trust, information quality and valence disparity using three simulated online reviews appearing on TripAdvisor.com: one for a hotel, one for a cruise ship and one for a fast food restaurant. Findings reveal that reviews with images are seen as more trustworthy, and that consumers perceive reviews with images as possessing higher information quality than reviews containing text only. Likewise, the findings showed that effective images should be consistent with review text (e.g., reviewers do not respond positively to negative reviews linked with positive images, or vice versa)
dc.language	en
dc.publisher	Universidad de Talca
dc.relation.ispartof	Journal of Theoretical and Applied Electronic Commerce Research
dc.relation.isbasedon	10.3390/jtaer16030032
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	0806 Information Systems, 0899 Other Information and Computing Sciences, 1505 Marketing
dc.subject.classification	Information Systems
dc.title	The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews
dc.type	Journal Article
utslib.citation.volume	16
utslib.for	0806 Information Systems
utslib.for	0899 Other Information and Computing Sciences
utslib.for	1505 Marketing
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Research)
utslib.copyright.status	open_access	*
pubs.consider-herdc	false
dc.date.updated	2022-10-31T00:00:40Z
pubs.issue	3
pubs.publication-status	Published
pubs.volume	16
utslib.citation.issue	3

Abstract:

Extensive research has examined the influence of online product reviews on consumer behavior. However, few have investigated the influence of reviewer submitted images on consumer attitudes. This research examines consumer perceptions of trust, information quality and valence disparity using three simulated online reviews appearing on TripAdvisor.com: one for a hotel, one for a cruise ship and one for a fast food restaurant. Findings reveal that reviews with images are seen as more trustworthy, and that consumers perceive reviews with images as possessing higher information quality than reviews containing text only. Likewise, the findings showed that effective images should be consistent with review text (e.g., reviewers do not respond positively to negative reviews linked with positive images, or vice versa)

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http://hdl.handle.net/10453/162999