City, Consumption, and Interculturalism
- Publication Type:
- Conference Proceeding
- Citation:
- 2021
- Issue Date:
- 2021
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With the rise of interculturalism as an alternative paradigm to the dominant multicultural integration policies in immigration countries, the importance of cities, as landscapes of intercultural interactions and consumption has become more and more important. This study aims to investigate how cities and city-related consumption practices play a role in immigrant consumer acculturation, an area that is largely overlooked in previous research. A hermeneutic approach is used to analyse and interpret the data collected through semi-structured interviews with 18 Iranian immigrants who live in Dortmund, Germany. The findings show how immigrant consumers’ involvement in city-related consumption practices provides them with a set of resources to navigate within the hosting society and develop a sense of belonging to the city, beyond the dichotomy of the home and host countries. This is especially evident in the case of collective forms of consumption, such as football fandom, that involve intercultural interactions.
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