Building trust in the sharing economy by signaling trustworthiness, and satisfaction

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Journal Article
Research in Transportation Business and Management, 2022, 43, pp. 100727
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The purpose of this study is to examine the relationships between trustworthiness, customers' satisfaction, trust as a result of continuous usage, and switching intentions within the sharing economy context. Data for the survey was obtained from 256 riders of Uber and 195 riders of Didi from Ghana and China respectively. The framework was empirically tested using the structural equation modelling technique. Our results showed that trustworthiness and customers' satisfaction affect trust. Moreover, trust and experience-based satisfaction affected continuous usage and switching intentions, while transaction-based satisfaction only affected continuous usage.
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