Social media platforms and sexual health

Byron, P

Social media platforms and sexual health

Byron, P

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Publisher:: Routledge
Publication Type:: Chapter
Citation:: The Routledge Companion to Media, Sex and Sexuality, 2018, pp. 214-222
Issue Date:: 2018-01-01

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Field	Value	Language
dc.contributor.author	Byron, P https://orcid.org/0000-0001-6591-3060
dc.contributor.editor	Smith, C
dc.contributor.editor	Attwood, F
dc.contributor.editor	McNair, B
dc.date.accessioned	2022-12-17T20:20:24Z
dc.date.available	2022-12-17T20:20:24Z
dc.date.issued	2018-01-01
dc.identifier.citation	The Routledge Companion to Media, Sex and Sexuality, 2018, pp. 214-222
dc.identifier.isbn	1351685554
dc.identifier.isbn	9781351685559
dc.identifier.uri	http://hdl.handle.net/10453/164457
dc.description.abstract	This chapter considers the recent history and practices of promoting sexual health through social media. Public health professionals increasingly seek to reach target populations through social media. As digital ethnographers argue, new media participation is intertwined with young people's practices, learning, and identity formation. For young people, sex and relationship information is enmeshed with media and friendship practices. Unlike those for young people, online HIV-prevention strategies for men who have sex with men (MSM) precede and inform the current social media interventions for this population. A key problem with sexual health promoters using social media is their instrumental approach to these spaces. Practices of meeting and hooking up through social media do not simply replicate offline practices, but broaden social repertoires of sex and intimacy. Social media practices and platforms not only communicate something about a user's identity, but can also contribute to the ways in which social and sexual identities are produced through one's digital networks.
dc.format.extent	40
dc.language	en
dc.publisher	Routledge
dc.relation.ispartof	The Routledge Companion to Media, Sex and Sexuality
dc.relation.isbasedon	10.4324/9781315168302-21
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Social media platforms and sexual health
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Digital and Social Media
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2022-12-17T20:20:22Z
pubs.place-of-publication	London
pubs.publication-status	Published
dc.location	London

Abstract:

This chapter considers the recent history and practices of promoting sexual health through social media. Public health professionals increasingly seek to reach target populations through social media. As digital ethnographers argue, new media participation is intertwined with young people's practices, learning, and identity formation. For young people, sex and relationship information is enmeshed with media and friendship practices. Unlike those for young people, online HIV-prevention strategies for men who have sex with men (MSM) precede and inform the current social media interventions for this population. A key problem with sexual health promoters using social media is their instrumental approach to these spaces. Practices of meeting and hooking up through social media do not simply replicate offline practices, but broaden social repertoires of sex and intimacy. Social media practices and platforms not only communicate something about a user's identity, but can also contribute to the ways in which social and sexual identities are produced through one's digital networks.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/164457