Brands and branding

Baldacchino, G; Khamis, S

Brands and branding

Baldacchino, G Khamis, S

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Publisher:: Routledge
Publication Type:: Chapter
Citation:: The International Handbook of Island Studies A World of Islands, 2018, pp. 368-380
Issue Date:: 2018-06-26

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Field	Value	Language
dc.contributor.author	Baldacchino, G
dc.contributor.author	Khamis, S https://orcid.org/0000-0002-6513-6844
dc.contributor.editor	Baldacchino, G
dc.date.accessioned	2022-12-21T03:12:30Z
dc.date.available	2022-12-21T03:12:30Z
dc.date.issued	2018-06-26
dc.identifier.citation	The International Handbook of Island Studies A World of Islands, 2018, pp. 368-380
dc.identifier.isbn	1472483383
dc.identifier.isbn	9781472483386
dc.identifier.uri	http://hdl.handle.net/10453/164506
dc.description.abstract	This chapter surveys the complexities and contours of place branding through an island lens. At the very least, the ‘separateness’ of an island, its obvious demarcation, plays nicely to the aim of all place branding initiatives: to project a distinct and desirable identity from which various dividends flow; from tourism and investment to exports and diplomacy. Moreover, and given the extent to which a brand image is largely formed in the minds of consumers, islands have long enjoyed and endured key associations and connotations, from idyllic notions of paradise and bliss to less attractive assumptions of backwardness and insularity.
dc.format.extent	21
dc.language	en
dc.publisher	Routledge
dc.relation.ispartof	The International Handbook of Island Studies A World of Islands
dc.relation.isbasedon	10.4324/9781315556642-18
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Brands and branding
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/FASS Faculty Administration
utslib.copyright.status	closed_access	*
pubs.consider-herdc	true
dc.date.updated	2022-12-21T03:12:28Z
pubs.place-of-publication	London
pubs.publication-status	Published
dc.location	London

Abstract:

This chapter surveys the complexities and contours of place branding through an island lens. At the very least, the ‘separateness’ of an island, its obvious demarcation, plays nicely to the aim of all place branding initiatives: to project a distinct and desirable identity from which various dividends flow; from tourism and investment to exports and diplomacy. Moreover, and given the extent to which a brand image is largely formed in the minds of consumers, islands have long enjoyed and endured key associations and connotations, from idyllic notions of paradise and bliss to less attractive assumptions of backwardness and insularity.

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http://hdl.handle.net/10453/164506