Reconceptualizing public relations in an engaged society

Taylor, M

Reconceptualizing public relations in an engaged society

Taylor, M

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Publisher:: John Wiley & Sons
Publication Type:: Chapter
Citation:: The Handbook of Communication Engagement, 2018, pp. 103-114
Issue Date:: 2018-02-09

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Field	Value	Language
dc.contributor.author	Taylor, M https://orcid.org/0000-0002-9420-3591
dc.date.accessioned	2022-12-22T04:59:03Z
dc.date.available	2022-12-22T04:59:03Z
dc.date.issued	2018-02-09
dc.identifier.citation	The Handbook of Communication Engagement, 2018, pp. 103-114
dc.identifier.isbn	9781119167518
dc.identifier.uri	http://hdl.handle.net/10453/164516
dc.description.abstract	This chapter outlines an alternative way forward for thinking about public relations (PR) approaches to engagement. Overtime, the field of PR has moved from treating relationships with publics as a functional task tied to organizational objectives to a more cocreational approach where publics and organizations jointly create meaning. This chapter argues that we need to situate the concept of engagement in the cocreational perspective to ensure better outcomes for publics, organizations, and ultimately, society. The chapter conceptualizes engagement as PR whereby individuals are empowered as civic actors and organizations commit to engage with all types of publics. It also outlines the public's responsibility to engage organization and provides a “how to” for both publics and organizations on how to engage other to ensure empowering and ethical outcomes for individuals, organizations, networks, communities, and society
dc.format.extent	37
dc.language	en
dc.publisher	John Wiley & Sons
dc.relation.ispartof	The Handbook of Communication Engagement
dc.relation.isbasedon	10.1002/9781119167600.ch8
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Reconceptualizing public relations in an engaged society
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2022-12-22T04:59:01Z
pubs.place-of-publication	USA
pubs.publication-status	Published
dc.location	USA

Abstract:

This chapter outlines an alternative way forward for thinking about public relations (PR) approaches to engagement. Overtime, the field of PR has moved from treating relationships with publics as a functional task tied to organizational objectives to a more cocreational approach where publics and organizations jointly create meaning. This chapter argues that we need to situate the concept of engagement in the cocreational perspective to ensure better outcomes for publics, organizations, and ultimately, society. The chapter conceptualizes engagement as PR whereby individuals are empowered as civic actors and organizations commit to engage with all types of publics. It also outlines the public's responsibility to engage organization and provides a “how to” for both publics and organizations on how to engage other to ensure empowering and ethical outcomes for individuals, organizations, networks, communities, and society

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/164516