Strategic Communication for Civil Society and Nation Building: Communication for Societal Effectiveness

Taylor, M; Sommerfeldt, EJ

Strategic Communication for Civil Society and Nation Building: Communication for Societal Effectiveness

Taylor, M

Sommerfeldt, EJ

Permalink

Publisher:: John Wiley & Sons
Publication Type:: Chapter
Citation:: The Handbook of Strategic Communication, 2021, pp. 165-178
Issue Date:: 2021-01-01

Closed Access

	Filename	Description	Size
	20087589_9846765680005671.pdf	Published version	486.02 kB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Taylor, M https://orcid.org/0000-0002-9420-3591
dc.contributor.author	Sommerfeldt, EJ
dc.date.accessioned	2023-01-11T19:48:18Z
dc.date.available	2023-01-11T19:48:18Z
dc.date.issued	2021-01-01
dc.identifier.citation	The Handbook of Strategic Communication, 2021, pp. 165-178
dc.identifier.isbn	9781118857243
dc.identifier.uri	http://hdl.handle.net/10453/164867
dc.description.abstract	Civil society campaigns provide a useful lens to understand SC because they do more than just using communication to sell a product or service. Campaigns that promote a civil society are selling ideas, actions, and relationships that can help build a nation or make a community a better place to live. Many civil society campaigns have worked toward this end. Herein, we will overview the SC campaigns within the country of Liberia, as mass media and face-to-face communication campaigns touch nearly every aspect of life in that nation – including health, economics, gender empowerment, education, and ethnic relationships. The SC initiatives put in place by civil society actors in the early 2000s were put to the test in 2013–2014 when Ebola threatened Liberia. We briefly discuss the case of Liberia and civil society campaigns to address the Ebola threat before returning to our explanation of civil society and the role of SC within it
dc.format.extent	23
dc.language	en
dc.publisher	John Wiley & Sons
dc.relation.ispartof	The Handbook of Strategic Communication
dc.relation.isbasedon	10.1002/9781118857205.ch12
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Strategic Communication for Civil Society and Nation Building: Communication for Societal Effectiveness
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2023-01-11T19:48:16Z
pubs.place-of-publication	USA
pubs.publication-status	Published
dc.location	USA

Abstract:

Civil society campaigns provide a useful lens to understand SC because they do more than just using communication to sell a product or service. Campaigns that promote a civil society are selling ideas, actions, and relationships that can help build a nation or make a community a better place to live. Many civil society campaigns have worked toward this end. Herein, we will overview the SC campaigns within the country of Liberia, as mass media and face-to-face communication campaigns touch nearly every aspect of life in that nation – including health, economics, gender empowerment, education, and ethnic relationships. The SC initiatives put in place by civil society actors in the early 2000s were put to the test in 2013–2014 when Ebola threatened Liberia. We briefly discuss the case of Liberia and civil society campaigns to address the Ebola threat before returning to our explanation of civil society and the role of SC within it

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/164867