Strategic Communication for Civil Society and Nation Building: Communication for Societal Effectiveness

John Wiley & Sons
Publication Type:
The Handbook of Strategic Communication, 2021, pp. 165-178
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Civil society campaigns provide a useful lens to understand SC because they do more than just using communication to sell a product or service. Campaigns that promote a civil society are selling ideas, actions, and relationships that can help build a nation or make a community a better place to live. Many civil society campaigns have worked toward this end. Herein, we will overview the SC campaigns within the country of Liberia, as mass media and face-to-face communication campaigns touch nearly every aspect of life in that nation – including health, economics, gender empowerment, education, and ethnic relationships. The SC initiatives put in place by civil society actors in the early 2000s were put to the test in 2013–2014 when Ebola threatened Liberia. We briefly discuss the case of Liberia and civil society campaigns to address the Ebola threat before returning to our explanation of civil society and the role of SC within it
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