Innovative communication in global tourism E-commerce sites- a cultural aspect

Kang, K; Qian, YY

Innovative communication in global tourism E-commerce sites- a cultural aspect

Kang, K

Qian, YY

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Publication Type:: Conference Proceeding
Citation:: International Conference on Advanced Communication Technology, ICACT, 2010, 2 pp. 1440 - 1444
Issue Date:: 2010-05-24

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Field	Value	Language
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802	en_US
dc.contributor.author	Qian, YY	en_US
dc.date.issued	2010-05-24	en_US
dc.identifier.citation	International Conference on Advanced Communication Technology, ICACT, 2010, 2 pp. 1440 - 1444	en_US
dc.identifier.isbn	9788955191455	en_US
dc.identifier.issn	1738-9445	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16525
dc.description.abstract	This paper presents an investigation of innovative communication through examining design characteristics in global e-commerce sites. This investigation is necessary to establish an understanding of the barriers in communicating and implementing of e-commerce on a global level. The paper begins with an overview of current business-to-customer (B2C) e-commerce implementation on the web, and then describes cultural issues in the global e-business. Also the paper discusses innovative design features are currently being used extensively to attract customers and increase e-business organization's presence in the international market.	en_US
dc.relation.ispartof	International Conference on Advanced Communication Technology, ICACT	en_US
dc.title	Innovative communication in global tourism E-commerce sites- a cultural aspect	en_US
dc.type	Conference Proceeding
utslib.citation.volume	2	en_US
utslib.for	1504 Commercial Services	en_US
dc.location.activity	Korea	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US
pubs.volume	2	en_US

Abstract:

This paper presents an investigation of innovative communication through examining design characteristics in global e-commerce sites. This investigation is necessary to establish an understanding of the barriers in communicating and implementing of e-commerce on a global level. The paper begins with an overview of current business-to-customer (B2C) e-commerce implementation on the web, and then describes cultural issues in the global e-business. Also the paper discusses innovative design features are currently being used extensively to attract customers and increase e-business organization's presence in the international market.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/16525