Innovative Communication in Global Tourism E-Commerce Sites- A Cultural Aspect

National Information Society Agency, Korea
Publication Type:
Conference Proceeding
The 12th International Conference on Advanced Communication Technology - ICT for Green Growth and Sustainable Development (ICACT 2010), 2010, pp. 1440 - 1444
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This paper presents an investigation of innovative communication through examining design characteristics in global e-commerce sites. This investigation is necessary to establish an understanding of the barriers in communicating and implementing of e-commerce on a global level. The paper begins with an overview of current business-to-customer (B2C) e-commerce implementation on the web, and then describes cultural issues in the global e-business. Also the paper discusses innovative design features are currently being used extensively to attract customers and increase e-business organization's presence in the international market.
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