Technological Change: Confronting a Fuzzier Front End

Kokotovich, V

Technological Change: Confronting a Fuzzier Front End

Kokotovich, V

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Publisher:: University of New South Wales
Publication Type:: Conference Proceeding
Citation:: ConnectED: International Conference on Design Education at Sydney, 2010, pp. 1 - 8
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Kokotovich, V	en_US
dc.contributor.editor	not known	en_US
dc.date	2010-06-28	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	ConnectED: International Conference on Design Education at Sydney, 2010, pp. 1 - 8	en_US
dc.identifier.isbn	978-0-646-54506-6	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16559
dc.description.abstract	In this paper we suggest strategies and techniques for attaining sustained innovation via the suspension of developing concrete embodiments in favour of maintaining more abstract conceptualisation in early phases of the design process. Introducing these strategies to our design students as part of their education serves to prepare them for a technologically turbulent future. The early phases of the design process, which relate to conceptualisation, set the direction for the development of the embodiment phases of product design. As product designers we work in turbulent times. Technological change and innovation is increasing at an almost exponential rate of change. As the pace of technical innovations utilised within the new products we design advances, so does our need to develop our understanding of thinking strategies that enable us to develop new design concepts. Many strategies for the creative development of new products exist, however these tend to relate to âreverse engineeringâ and addressing creative embodiment issues. Additionally, they rely on detailing specifications of the problem and focusing on the detailed embodiment issues early in the design process. However, some studies suggest separating ideas from the detailed embodiment of ideas enhances our opportunities for the development of creative ideas. This suggests some creative strategies are more suited to the early phases of the design process, and some creative strategies are more suited to assisting in creative embodiments. The central theme of this paper relates to the notion that learning to forestall creative embodiments, separating Creative ideas from the Creative embodiment of ideas at the Fuzzy Front End of the New Product Design process, enhances opportunities for creating truly innovative products.	en_US
dc.publisher	University of New South Wales	en_US
dc.relation.ispartof	ConnectED: International Conference on Design Education at Sydney	en_US
dc.relation.ispartof	ConnectED: International Conference on Design Education	en_US
dc.title	Technological Change: Confronting a Fuzzier Front End	en_US
dc.type	Conference Proceeding
utslib.location	Sydney, Australia	en_US
utslib.location.activity	Sydney, Australia	en_US
utslib.for	1203 Design Practice and Management	en_US
utslib.for	1201 Architecture	en_US
dc.location.activity	Sydney, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Design
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Sydney, Australia	en_US
pubs.start-date	2010-06-28	en_US

Abstract:

In this paper we suggest strategies and techniques for attaining sustained innovation via the suspension of developing concrete embodiments in favour of maintaining more abstract conceptualisation in early phases of the design process. Introducing these strategies to our design students as part of their education serves to prepare them for a technologically turbulent future. The early phases of the design process, which relate to conceptualisation, set the direction for the development of the embodiment phases of product design. As product designers we work in turbulent times. Technological change and innovation is increasing at an almost exponential rate of change. As the pace of technical innovations utilised within the new products we design advances, so does our need to develop our understanding of thinking strategies that enable us to develop new design concepts. Many strategies for the creative development of new products exist, however these tend to relate to âreverse engineeringâ and addressing creative embodiment issues. Additionally, they rely on detailing specifications of the problem and focusing on the detailed embodiment issues early in the design process. However, some studies suggest separating ideas from the detailed embodiment of ideas enhances our opportunities for the development of creative ideas. This suggests some creative strategies are more suited to the early phases of the design process, and some creative strategies are more suited to assisting in creative embodiments. The central theme of this paper relates to the notion that learning to forestall creative embodiments, separating Creative ideas from the Creative embodiment of ideas at the Fuzzy Front End of the New Product Design process, enhances opportunities for creating truly innovative products.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/16559