When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership

Chen, Y-RR; Hung-Baesecke, C-JF; Cheng, Y

When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership

Chen, Y-RR Hung-Baesecke, C-JF Cheng, Y

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Publisher:: Elsevier BV
Publication Type:: Journal Article
Citation:: Public Relations Review, 2023, 49, (1), pp. 102288-102288
Issue Date:: 2023-03

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Full metadata record

Field	Value	Language
dc.contributor.author	Chen, Y-RR
dc.contributor.author	Hung-Baesecke, C-JF
dc.contributor.author	Cheng, Y
dc.date.accessioned	2023-01-30T13:10:05Z
dc.date.available	2023-01-30T13:10:05Z
dc.date.issued	2023-03
dc.identifier.citation	Public Relations Review, 2023, 49, (1), pp. 102288-102288
dc.identifier.issn	0363-8111
dc.identifier.uri	http://hdl.handle.net/10453/165617
dc.language	en
dc.publisher	Elsevier BV
dc.relation.ispartof	Public Relations Review
dc.relation.isbasedon	10.1016/j.pubrev.2023.102288
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.subject	15 Commerce, Management, Tourism and Services, 19 Studies in Creative Arts and Writing, 20 Language, Communication and Culture
dc.subject.classification	Communication & Media Studies
dc.title	When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership
dc.type	Journal Article
utslib.citation.volume	49
utslib.for	15 Commerce, Management, Tourism and Services
utslib.for	19 Studies in Creative Arts and Writing
utslib.for	20 Language, Communication and Culture
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	embargoed	*
utslib.copyright.embargo	2026-03-01T00:00:00+1000Z
dc.date.updated	2023-01-30T13:10:01Z
pubs.issue	1
pubs.publication-status	Accepted
pubs.volume	49
utslib.citation.issue	1

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http://hdl.handle.net/10453/165617