A competitive game-based method for brainstorming and evaluating early stage design ideas in terms of their likelihood of success in the marketplace

Barker, T

A competitive game-based method for brainstorming and evaluating early stage design ideas in terms of their likelihood of success in the marketplace

Barker, T

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Publisher:: Design Research Society
Publication Type:: Conference Proceeding
Citation:: DRS2010 Conference Proceedings, 2010, pp. 1 - 9
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Barker, T	en_US
dc.contributor.editor	Durling, D	en_US
dc.contributor.editor	Bousbaci, R	en_US
dc.contributor.editor	Chen, L	en_US
dc.contributor.editor	Gauthier, P	en_US
dc.contributor.editor	Poldma, T	en_US
dc.contributor.editor	Roworth-Stokes, S	en_US
dc.contributor.editor	Stolterman, E	en_US
dc.date	2011-07-07	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	DRS2010 Conference Proceedings, 2010, pp. 1 - 9	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16563
dc.description.abstract	This paper considers a game-based method for the early evaluation of design ideas in terms of the likelihood of success of the designs in the marketplace. The method was developed in the format of a multiplayer competitive team game for up to 120 participants. Known as the Marketplace Casino, it has been applied in both design education and industry. The paper reviews the evolution of the game with international play testing and refinement involving over 400 participants in Europe (UK), Asia-Pacific (Japan, Korea, China, Australia), and Africa (Ghana).	en_US
dc.publisher	Design Research Society	en_US
dc.relation.ispartof	DRS2010 Conference Proceedings	en_US
dc.relation.ispartof	Design and Complexity,	en_US
dc.title	A competitive game-based method for brainstorming and evaluating early stage design ideas in terms of their likelihood of success in the marketplace	en_US
dc.type	Conference Proceeding
utslib.location	Montreal, Canada	en_US
utslib.location.activity	Montreal, Canada	en_US
utslib.for	120101 Architectural Design	en_US
dc.location.activity	Montreal, Canada	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Montreal, Canada	en_US
pubs.start-date	2011-07-07	en_US

Abstract:

This paper considers a game-based method for the early evaluation of design ideas in terms of the likelihood of success of the designs in the marketplace. The method was developed in the format of a multiplayer competitive team game for up to 120 participants. Known as the Marketplace Casino, it has been applied in both design education and industry. The paper reviews the evolution of the game with international play testing and refinement involving over 400 participants in Europe (UK), Asia-Pacific (Japan, Korea, China, Australia), and Africa (Ghana).

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/16563