Briefing and Reframing

Paton, RJ; Dorst, K

Briefing and Reframing

Paton, RJ Dorst, K

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Publisher:: DAB documents
Publication Type:: Conference Proceeding
Citation:: DTRS8 Interpreting Design Thinking: Procedings of the 8th Design Thinking Research Symposium, 2010, pp. 317 - 335
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Paton, RJ	en_US
dc.contributor.author	Dorst, K https://orcid.org/0000-0002-6102-2348	en_US
dc.contributor.editor	Dorst, K https://orcid.org/0000-0002-6102-2348	en_US
dc.contributor.editor	Stewart, S	en_US
dc.contributor.editor	Staudinger, I	en_US
dc.contributor.editor	Paton, B	en_US
dc.contributor.editor	Dong, A	en_US
dc.date	2010-10-19	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	DTRS8 Interpreting Design Thinking: Procedings of the 8th Design Thinking Research Symposium, 2010, pp. 317 - 335	en_US
dc.identifier.isbn	978-0-9808622-2-5	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16593
dc.description.abstract	The ability to reframe a problematic situation in new and interesting ways is widely seen as one of the key characteristics of design thinking, and as one that would lend itself to application beyond the traditional design professions. In this paper we study how experienced designers have professionalised the crucial art of frame communication and new frame adoption with their clients. During briefing, professional designers elicit a client's frame, re- frame it to be more workable and desirable, and reflect it back. The iterative exchange at the start of a project is loaded with framing and reframing episodes. In this study fifteen highly experienced visual communications designers were interviewed and asked about briefing activities for what they deemed to be 'typical' and 'innovative' projects. This yielded rich descriptions of strategies that these professional designers used to enable reframing of the situation with non-designers, insights into possible difficulties and patterns of briefing practices. The paper concludes with an overview of activities and strategies that help with framing and reframing, as well as modes of communication that assist with sharing frames.	en_US
dc.publisher	DAB documents	en_US
dc.relation.ispartof	DTRS8 Interpreting Design Thinking: Procedings of the 8th Design Thinking Research Symposium	en_US
dc.relation.ispartof	Design Thinking Research Symposium	en_US
dc.title	Briefing and Reframing	en_US
dc.type	Conference Proceeding
utslib.location	Sydney, Australia	en_US
utslib.location.activity	Faculty of Design, Architecture and Building, University of Technology, Sydney	en_US
utslib.for	1203 Design Practice and Management	en_US
dc.location.activity	Faculty of Design, Architecture and Building, University of Technology, Sydney	en_US
dc.location.activity	Brisbane, Australia
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Transdisciplinary Innovation
pubs.organisational-group	/University of Technology Sydney/Strength - CCDP - Contemporary Design Practice
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Sydney, Australia	en_US
pubs.start-date	2010-10-19	en_US

Abstract:

The ability to reframe a problematic situation in new and interesting ways is widely seen as one of the key characteristics of design thinking, and as one that would lend itself to application beyond the traditional design professions. In this paper we study how experienced designers have professionalised the crucial art of frame communication and new frame adoption with their clients. During briefing, professional designers elicit a client's frame, re- frame it to be more workable and desirable, and reflect it back. The iterative exchange at the start of a project is loaded with framing and reframing episodes. In this study fifteen highly experienced visual communications designers were interviewed and asked about briefing activities for what they deemed to be 'typical' and 'innovative' projects. This yielded rich descriptions of strategies that these professional designers used to enable reframing of the situation with non-designers, insights into possible difficulties and patterns of briefing practices. The paper concludes with an overview of activities and strategies that help with framing and reframing, as well as modes of communication that assist with sharing frames.

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http://hdl.handle.net/10453/16593