Online social networks as an enabler of innovation in organizations

Palacios-Marqués, D; Merigó, JM; Soto-Acosta, P

Online social networks as an enabler of innovation in organizations

Palacios-Marqués, D Merigó, JM Soto-Acosta, P

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Publisher:: EMERALD GROUP PUBLISHING LTD
Publication Type:: Journal Article
Citation:: Management Decision, 2015, 53, (9), pp. 1906-1920
Issue Date:: 2015-10-19

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Field	Value	Language
dc.contributor.author	Palacios-Marqués, D
dc.contributor.author	Merigó, JM
dc.contributor.author	Soto-Acosta, P
dc.date.accessioned	2023-03-30T13:58:39Z
dc.date.available	2023-03-30T13:58:39Z
dc.date.issued	2015-10-19
dc.identifier.citation	Management Decision, 2015, 53, (9), pp. 1906-1920
dc.identifier.issn	0025-1747
dc.identifier.issn	1758-6070
dc.identifier.uri	http://hdl.handle.net/10453/168879
dc.description.abstract	Purpose – The purpose of this paper is to study the effect of online social networks on firm performance and how this technology can help to create value. The authors approach the problem from the Resource-Based View in order to analyze if online social networks can be considered source of competitive advantage and how it can enhance or complement essential marketing competences. Design/methodology/approach – The data were obtained from a survey based on the Spanish hospitality firms. This sector was chosen because Web 2.0 is becoming an important marketing channel in the tourism industry, and especially in hospitality firms. In addition, Spain is the one of the largest tourist destination in the world and has a strong presence of social media and Web 2.0 use by the population and hospitality enterprises. Between February and June 2012, the questionnaire was sent to all top managers of four-star and five-star Spanish hospitality firms. The authors received 197 questionnaires, but four of them were eliminated due to errors or because they were received too late. Findings – Results show that there is a statistically significant positive relationship between online social networks and innovation capacity and that the relationship between online social networks and firm performance is fully mediated by innovation capacity. In turn, the authors find a statistically significant positive relationship between innovation capacity and performance in the hotel industry. Originality/value – The authors discuss the importance of online social networks in the development of innovation competences through business intelligence and knowledge management that result in higher performance. The authors also consider the ways in which online social networks enhance knowledge management.
dc.language	English
dc.publisher	EMERALD GROUP PUBLISHING LTD
dc.relation.ispartof	Management Decision
dc.relation.isbasedon	10.1108/MD-06-2014-0406
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1503 Business and Management, 1505 Marketing, 2202 History and Philosophy of Specific Fields
dc.subject.classification	Business & Management
dc.title	Online social networks as an enabler of innovation in organizations
dc.type	Journal Article
utslib.citation.volume	53
utslib.for	1503 Business and Management
utslib.for	1505 Marketing
utslib.for	2202 History and Philosophy of Specific Fields
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Computer Science
utslib.copyright.status	closed_access	*
dc.date.updated	2023-03-30T13:58:38Z
pubs.issue	9
pubs.publication-status	Published
pubs.volume	53
utslib.citation.issue	9

Abstract:

Purpose – The purpose of this paper is to study the effect of online social networks on firm performance and how this technology can help to create value. The authors approach the problem from the Resource-Based View in order to analyze if online social networks can be considered source of competitive advantage and how it can enhance or complement essential marketing competences. Design/methodology/approach – The data were obtained from a survey based on the Spanish hospitality firms. This sector was chosen because Web 2.0 is becoming an important marketing channel in the tourism industry, and especially in hospitality firms. In addition, Spain is the one of the largest tourist destination in the world and has a strong presence of social media and Web 2.0 use by the population and hospitality enterprises. Between February and June 2012, the questionnaire was sent to all top managers of four-star and five-star Spanish hospitality firms. The authors received 197 questionnaires, but four of them were eliminated due to errors or because they were received too late. Findings – Results show that there is a statistically significant positive relationship between online social networks and innovation capacity and that the relationship between online social networks and firm performance is fully mediated by innovation capacity. In turn, the authors find a statistically significant positive relationship between innovation capacity and performance in the hotel industry. Originality/value – The authors discuss the importance of online social networks in the development of innovation competences through business intelligence and knowledge management that result in higher performance. The authors also consider the ways in which online social networks enhance knowledge management.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/168879