Analysing younger online viewers’ motivation to watch video game live streaming through a positive perspective

Li, L; Kang, K; Sohaib, O

Analysing younger online viewers’ motivation to watch video game live streaming through a positive perspective

Li, L

Kang, K Sohaib, O

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Publisher:: Anser Press Pte. Ltd.
Publication Type:: Journal Article
Citation:: Journal of Economic Analysis, 2, (2), pp. 56-69

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Field	Value	Language
dc.contributor.author	Li, L https://orcid.org/0000-0002-7345-9782
dc.contributor.author	Kang, K
dc.contributor.author	Sohaib, O
dc.date.accessioned	2023-04-22T04:36:15Z
dc.date.available	2023-04-22T04:36:15Z
dc.identifier.citation	Journal of Economic Analysis, 2, (2), pp. 56-69
dc.identifier.issn	2811-0943
dc.identifier.issn	2811-0943
dc.identifier.uri	http://hdl.handle.net/10453/170068
dc.description.abstract	<jats:p>The paper focuses on younger online viewers’ motivation to watch video game live streaming on live streaming platforms. Unlike existing scholars, it analyses younger online viewers’ watching motivation through a positive perspective and draws on the Play-Others-Downtime theory (P-O-D theory) and the motivation theory to establish the research model. By analysing 397 samples based on the variance-based structural equation modelling and partial least squares path modelling (SEM-PLS), the results present that younger viewers’ entertainment, social and leisure purposes positively affect their watching motivation. Control variables (i.e., gender, education background, and income level) demonstrate insignificant effects across the model. Considering the influence of the COVID-19 pandemic, watching video game live streaming is essential entertainment and social activities for younger adults. Future studies should identify the positive impact of video game live streaming and guide younger viewers to participate appropriately in this activity.</jats:p>
dc.language	en
dc.publisher	Anser Press Pte. Ltd.
dc.relation.ispartof	Journal of Economic Analysis
dc.relation.isbasedon	10.58567/jea02020004
dc.rights	info:eu-repo/semantics/openAccess
dc.title	Analysing younger online viewers’ motivation to watch video game live streaming through a positive perspective
dc.type	Journal Article
utslib.citation.volume	2
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
utslib.copyright.status	open_access	*
dc.date.updated	2023-04-22T04:36:11Z
pubs.issue	2
pubs.publication-status	Published online
pubs.volume	2
utslib.citation.issue	2

Abstract:

The paper focuses on younger online viewers’ motivation to watch video game live streaming on live streaming platforms. Unlike existing scholars, it analyses younger online viewers’ watching motivation through a positive perspective and draws on the Play-Others-Downtime theory (P-O-D theory) and the motivation theory to establish the research model. By analysing 397 samples based on the variance-based structural equation modelling and partial least squares path modelling (SEM-PLS), the results present that younger viewers’ entertainment, social and leisure purposes positively affect their watching motivation. Control variables (i.e., gender, education background, and income level) demonstrate insignificant effects across the model. Considering the influence of the COVID-19 pandemic, watching video game live streaming is essential entertainment and social activities for younger adults. Future studies should identify the positive impact of video game live streaming and guide younger viewers to participate appropriately in this activity.

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http://hdl.handle.net/10453/170068