Traditional Visual Language: A Geographical Semiotic Analysis of Indigenous Linguistic Landscape of Ancient Waterfront Towns in China

Sheng, R; Buchanan, J

Traditional Visual Language: A Geographical Semiotic Analysis of Indigenous Linguistic Landscape of Ancient Waterfront Towns in China

Sheng, R Buchanan, J

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Publisher:: SAGE Publications
Publication Type:: Journal Article
Citation:: SAGE Open, 2022, 12, (1), pp. 21582440211068503
Issue Date:: 2022-01

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Field	Value	Language
dc.contributor.author	Sheng, R
dc.contributor.author	Buchanan, J https://orcid.org/0000-0001-6454-2296
dc.date.accessioned	2023-06-27T04:22:20Z
dc.date.available	2023-06-27T04:22:20Z
dc.date.issued	2022-01
dc.identifier.citation	SAGE Open, 2022, 12, (1), pp. 21582440211068503
dc.identifier.issn	2158-2440
dc.identifier.issn	2158-2440
dc.identifier.uri	http://hdl.handle.net/10453/170888
dc.description.abstract	<jats:p> This paper investigates the characteristics of the indigenous linguistic landscape and the features of traditional visual language under the conceptual framework of Geo-semiotics, which has been generally overlooked in the literature. As a case study of the indigenous linguistic landscape situated in ancient waterfront towns of China, the ethnographic data was collected through a field-based survey for 3 months by recording hundreds of photographs of top-down and bottom-up signs, conducting semi-structured questionnaires, and in-depth interviews in the heritage precincts. The results show that the Chinese language firmly occupies a dominant position. The use of Chinese semiotic assemblages and historical linguistic objects including handwritten font, traditional Chinese characters, and calligraphic nameplates facilitate the nostalgia visual communication in the context of urbanization. In this light, this paper contributes to preserving the indigenous linguistic landscape and Chinese semiotic artifact in the sociolinguistics approach. </jats:p>
dc.language	en
dc.publisher	SAGE Publications
dc.relation.ispartof	SAGE Open
dc.relation.isbasedon	10.1177/21582440211068503
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	1302 Curriculum and Pedagogy, 1608 Sociology, 1699 Other Studies in Human Society
dc.title	Traditional Visual Language: A Geographical Semiotic Analysis of Indigenous Linguistic Landscape of Ancient Waterfront Towns in China
dc.type	Journal Article
utslib.citation.volume	12
utslib.for	1302 Curriculum and Pedagogy
utslib.for	1608 Sociology
utslib.for	1699 Other Studies in Human Society
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Strength - STEM Education Futures
utslib.copyright.status	open_access	*
dc.date.updated	2023-06-27T04:22:19Z
pubs.issue	1
pubs.publication-status	Published
pubs.volume	12
utslib.citation.issue	1

Abstract:

This paper investigates the characteristics of the indigenous linguistic landscape and the features of traditional visual language under the conceptual framework of Geo-semiotics, which has been generally overlooked in the literature. As a case study of the indigenous linguistic landscape situated in ancient waterfront towns of China, the ethnographic data was collected through a field-based survey for 3 months by recording hundreds of photographs of top-down and bottom-up signs, conducting semi-structured questionnaires, and in-depth interviews in the heritage precincts. The results show that the Chinese language firmly occupies a dominant position. The use of Chinese semiotic assemblages and historical linguistic objects including handwritten font, traditional Chinese characters, and calligraphic nameplates facilitate the nostalgia visual communication in the context of urbanization. In this light, this paper contributes to preserving the indigenous linguistic landscape and Chinese semiotic artifact in the sociolinguistics approach.

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http://hdl.handle.net/10453/170888